Marketing

• Partner Readiness: Create compelling positioning, messaging, training, and content that enable integration partners to succeed with Weave and prioritize us over competitors. Develop a user-friendly asset management system, continually updating resources to meet partner needs.
• Weave Team Readiness: Equip Weave sales and marketing teams with the positioning, messaging, training, and tools needed to capitalize on partner opportunities. Ensure seamless access to up-to-date content through internal asset management systems.
• Segmentation: Align integration partner opportunities with Weave’s prospect and customer base to optimize demand creation and maximize impact.
• Partner Programs: Identify co-marketing opportunities with partner organizations, such as email, direct mail, paid media, events, and website presence. Develop and manage a portfolio of awareness and demand generation programs executed by integration partners. Establish lead qualification criteria and ensure proper distribution to the appropriate sales teams.
• Demand Creation: Collaborate with Weave sales and marketing teams to develop and execute omnichannel marketing campaigns supporting integration partnerships, including field marketing and events. Establish lead qualification criteria and ensure leads are appropriately distributed to sales teams.
• Performance Monitoring and Reporting: Establish success metrics and report on campaign performance, enabling informed decisions about which partners and programs drive success.

Partner Marketing Manager

Senior Global Partner Marketing Manager

Telemarketer

Marketing Intern

Marketing Strategist, Acquisition