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CEO – D2C Fashion
WE GO BEYOND GmbHCEO responsible for overall direction and performance of a D2C fashion brand. Leading e-commerce initiatives, product development, and market growth in the DACH region.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong leadership in e-commerce and performance marketing, with a focus on data-driven decision-making and team development. Proven ability to align product assortment with market trends and drive international expansion.
Highest-signal resume keywords
E-Commerce LeadershipData-Driven Decision MakingPerformance MarketingTeam DevelopmentBusiness-Focused English Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
E-Commerce Business DevelopmentKPI ManagementProduct Development OptimizationMarket Expansion StrategyPerformance Analytics
Soft Skills
Entrepreneurial SpiritDecisivenessVision CommunicationTeam Motivation
Industry Keywords
D2C BrandFashion SectorSeasonal BusinessPerformance CultureCore Market Development
About the role
Key responsibilities & impact- You take overall leadership of the company across all areas and bear full responsibility for business results.
- You report directly to the shareholders and help shape the company’s direction for the coming years.
- E‑commerce & Performance – You develop the online store, performance marketing and analytics and run the business using clear key metrics.
- Product & Assortment – You align the assortment with fashion and seasonal cycles, optimize product development and identify new strategic business opportunities for the company.
- Growth & Markets – You continue to build DACH as a profitable core market and lay the groundwork for international expansion as the next step.
- Team & Culture – You further develop the existing team and create a performance culture with clear objectives and a binding annual plan.
Requirements
What you’ll need- E‑commerce experience – You have built or led an e‑commerce business as a founder, CEO or senior leader of a D2C brand, ideally in the fashion sector with seasonal business.
- Data‑driven leadership – You have managed a business using clear KPIs and know which levers in the online store and performance marketing truly matter.
- Entrepreneurial spirit – You win over team members, customers and shareholders for your vision and remain calm and decisive in challenging situations.
- English – You communicate at negotiation/business level with international partners (business‑fluent English).
Benefits
Comp & perks- Genuine CEO mandate – you carry full responsibility, have a direct line to the shareholders and significant scope to shape the company.
- Attractive compensation model – fixed salary plus bonus and a mid‑term incentive.
- Financially strong investor – prepared to support ambitious growth plans.
- Freedom to shape – you can reposition the brand and scale it internationally.
- Short decision paths – fast decisions and true ownership.