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CEO D2C Fashion Brand – m/f/d
WE GO BEYOND GmbHCEO leading a growing D2C fashion brand with strong investment backing in Mannheim. Driving e-commerce growth and performance marketing while shaping company direction and international expansion.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong leadership in e-commerce and performance marketing, with a focus on data-driven decision-making and team development. Proven ability to align product assortment with market trends and drive growth in the DACH region and beyond.
Highest-signal resume keywords
E-Commerce LeadershipData-Driven Decision MakingPerformance MarketingTeam DevelopmentInternational Expansion
ATS Keywords
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Hard Skills
E-Commerce ExperiencePerformance AnalyticsKPI ManagementProduct DevelopmentMarket Development
Soft Skills
Entrepreneurial SpiritVision CommunicationTeam MotivationCalm Under Pressure
Industry Keywords
D2C BrandFashion IndustrySeasonal Business ModelGrowth StrategyPerformance Culture
About the role
Key responsibilities & impact- You take overall leadership of the company across all functions and hold full responsibility for business results.
- You report directly to the shareholders and help shape the company’s direction for the coming years.
- E-commerce & Performance – You scale the online shop, performance marketing and analytics, and manage the business using clear KPIs.
- Product & Assortment – You align the assortment with fashion and seasonal cycles, optimize product development, and identify new strategic business opportunities for the company.
- Growth & Markets – You further develop the DACH region as a profitable core market and lay the groundwork for subsequent international expansion.
- Team & Culture – You develop the existing team and foster a performance culture with clear goals and a binding annual plan.
Requirements
What you’ll need- E-commerce experience – You have built or led an e-commerce company, as a founder, CEO or senior leader in a D2C brand, ideally in fashion with a seasonal business model.
- Data-driven leadership – You have steered a business using clear metrics and know which levers in the online shop and performance marketing really matter.
- Entrepreneurial spirit – You win over team members, customers and shareholders for your vision and remain calm during challenging phases.
- English – You communicate at a business/negotiation level with international partners.
Benefits
Comp & perks- True CEO mandate – you carry full responsibility, have a direct line to the shareholders, and significant scope to shape the business.
- Attractive compensation model – fixed salary plus bonus and mid-term incentives.
- Financially strong investor – willing to support ambitious growth plans.
- Freedom to shape – you can reposition the brand and scale it internationally.
- Short decision-making paths – fast decisions and genuine ownership.