We Are Social

Senior Analyst

We Are Social

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Location Type: Remote

Location: Mexico

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Job Level

Senior

About the role

  • Develop and implement measurement frameworks for social media campaigns, defining KPIs and success metrics
  • Demonstrate a clear understanding between an observation or fact and an insight
  • Monitor and analyze social media performance, using data to identify trends, patterns, and areas for optimization
  • Build structured, "client-ready" presentations that detail the analysis, decision-making process, and outcomes leading to high-level strategic recommendations
  • Actively mentor and improve the technical and analytical capabilities of junior analysts over time, fostering a culture of excellence
  • Interpret complex data sets to inform business decisions
  • Identify patterns and trends, and generate actionable insights to optimize marketing and advertising strategies
  • Act as the respected first point of contact for the I&M department, building trust through reliable delivery and inspiring communication
  • Collaborate deeply with Strategy teams to develop research plans that uncover target audience behaviors and untapped category opportunities
  • Create detailed reports and visualizations that communicate key findings to stakeholders
  • Consistently leverage AI within Google Workspace and use NotebookLM to analyze comprehensive research data, pinpointing strategic opportunities within social listening reports
  • Proactively propose new ways to infuse AI-driven insights into the R&I process and assist in the development of bespoke AI persona agents for audience testing

Requirements

  • 4+ years of experience in social media analytics or a similar role
  • Bachelor's degree in Marketing, Communications, Statistics, or a related field
  • Strong proficiency in social media analytics tools (e.g., Brandwatch, Sprinklr, Hootsuite, Google Analytics)
  • Expertise in social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)
  • Excellent analytical and problem-solving skills with the ability to translate data into actionable insights
  • Strong communication and presentation skills with the ability to explain technical concepts to non-technical audiences
  • A strong command of data analytics and content performance metrics
  • Fluent in English and Spanish
  • Effective communication and collaboration skills
Benefits
  • At We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work.
  • Let’s do cool stuff together. Apply now!
  • **We Are Social is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For California applicants, you may view We Are Social's Privacy Notice for California Employees and Job Applicants at https://wearesocial.com/us/wp-content/uploads/sites/3/2023/07/CA-Employee-and-Job-Applicant-CPRA-Notice.pdf
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media analyticsdata analysisKPI developmentinsight generationdata visualizationAI-driven insightscontent performance metricsaudience testingstatistical analysismarketing strategy
Soft Skills
analytical skillsproblem-solving skillscommunication skillspresentation skillsmentoringcollaborationtrust-buildingstrategic thinkingadaptabilityfostering culture of excellence