We Are Social

Freelance Senior Analyst

We Are Social

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Location Type: Remote

Location: Brazil

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Job Level

Senior

About the role

  • Develop and implement measurement frameworks for social media campaigns, defining KPIs and success metrics
  • Demonstrate a clear understanding between an observation or fact and an insight
  • Monitor and analyze social media performance, using data to identify trends, patterns, and areas for optimization
  • Build structured, "client-ready" presentations that detail the analysis, decision-making process, and outcomes leading to high-level strategic recommendations
  • Stay up-to-date on social media trends, algorithms, and best practices
  • Identify emerging trends from diverse creative angles and speak fluently about broad social shifts in real-time
  • Speak about broad social media and cultural trends in an off-the-cuff conversation
  • Actively mentor and improve the technical and analytical capabilities of junior analysts over time, fostering a culture of excellence
  • Interpret complex data sets to inform business decisions
  • Identify patterns and trends, and generate actionable insights to optimize marketing and advertising strategies
  • Act as the respected first point of contact for the I&M department, building trust through reliable delivery and inspiring communication
  • Collaborate deeply with Strategy teams to develop research plans that uncover target audience behaviors and untapped category opportunities
  • Create detailed reports and visualizations that communicate key findings to stakeholders
  • Consistently leverage AI within Google Workspace and use NotebookLM to analyze comprehensive research data, pinpointing strategic opportunities within social listening reports
  • Proactively propose new ways to infuse AI-driven insights into the R&I process and assist in the development of bespoke AI persona agents for audience testing

Requirements

  • 4+ years of experience in social media analytics or a similar role
  • Bachelor's degree in Marketing, Communications, Statistics, or a related field
  • Strong proficiency in social media analytics tools (e.g., Brandwatch, Sprinklr, Hootsuite, Google Analytics)
  • Expertise in social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)
  • Excellent analytical and problem-solving skills with the ability to translate data into actionable insights
  • Strong communication and presentation skills with the ability to explain technical concepts to non-technical audiences
  • A strong command of data analytics and content performance metrics
  • Fluent in English and Portuguese
  • Effective communication and collaboration skills
Benefits
  • At We Are Social, we celebrate diverse perspectives and experiences.
  • We welcome unique voices and talents, especially those not traditionally embraced by advertising.
  • Discover more about our culture and our work.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media analyticsdata analysisKPI developmenttrend identificationdata visualizationAI-driven insightscontent performance metricsaudience testingstatistical analysispresentation skills
Soft Skills
analytical skillsproblem-solvingcommunication skillscollaborationmentoringtrust-buildingstrategic thinkingcreativityadaptabilityleadership