Director of Performance, EMEA

We Are Social

full-time

Posted on: 10/17/2025

Location Type: Hybrid

Location: Munich • 🇩🇪 Germany

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Lead

About the role

Lead, mentor and develop a team of Paid Media Specialists and Social Media Managers — setting clear goals, providing individual coaching and focusing on personal growth.
Develop and implement data-driven paid media strategies across platforms such as Meta Ads, Google Ads, TikTok and programmatic networks — aligned with brand and e-commerce objectives.
Oversee the planning, execution and optimization of digital advertising campaigns — including budget allocation, performance tracking and creative messaging.
Work closely with Creative, Marketing, E‑Commerce and Analytics teams to create effective ad assets, align messaging and support the customer journey from awareness to purchase.
Monitor and analyze campaign results using analytics tools, derive actionable insights, improve KPIs such as CTR, ROAS and conversion rates, and present clear reports to stakeholders.
Track digital and e‑commerce trends, new advertising platforms and best practices to identify innovative optimization opportunities.
Ensure all paid media activities support the overarching marketing strategy and contribute measurably to customer acquisition and revenue growth.

Degree in Marketing, Advertising, Communications or a related field.
Minimum 7 years of experience in paid media, digital marketing or social media, including demonstrable leadership experience.
Deep understanding of paid social and digital media platforms (Meta Ads, Google Ads, TikTok, Pinterest) as well as common analytics and management tools.
Proven track record in developing and executing paid campaigns for e‑commerce or retail brands.
Strong analytical skills, project management abilities and a data-driven approach.
Excellent communication, leadership and collaboration skills.
Experience working with international teams and markets across the EMEA region is a plus.
Solid understanding of e‑commerce KPIs, customer journeys, attribution models and digital sales funnels.
Experience with audience targeting, remarketing, conversion tracking/pixel implementation and multi-channel attribution.
Entrepreneurial mindset, creativity and a strong commercial awareness.

Benefits

Vibrant team spirit: We intentionally use “social” in our name and live a strong team culture and open company values with flat hierarchies where your voice matters.
Exciting projects with international reach: We work on digital projects that set standards. Our clients come from both B2C and B2B sectors and include local and international players.
Globally connected, locally rooted: Our teams in Munich and Kreuzberg benefit from sustainable knowledge exchange with WAS locations worldwide and are based in the Glockenbachviertel and Kreuzberg neighborhoods.
Flexibility — yes, please!: Hybrid work combines the advantages of home office and on-site work. We follow a 2/3 split for a 40‑hour week: at least 2 days on-site with colleagues and 3 days remote. But that’s not all — we’re big fans of remote work. You can work remotely for 20 days within Germany and another 20 days within Europe. So if you’re not a fan of the German winter, join us and spend that time in Portugal or Greece.
Additional benefits for you: Because we know how important well‑being is and because we love benefits, we offer more than the standard. Enjoy 2 extra Health Days, Menstrual Leave, a day off on your birthday, a partnership with Urban Sports Club, the Deutschlandticket, membership with OpenUp and much more.

Tip: use these terms in your resume and cover letter to boost ATS matches.

paid mediadigital marketingsocial mediaMeta AdsGoogle AdsTikTokprogrammatic networksanalytics toolse-commerceaudience targeting

leadershipcommunicationcollaborationanalytical skillsproject managementcreativityentrepreneurial mindsetcoachingpersonal growthgoal setting