Director

• Lead, mentor and develop a team of Paid Media Specialists and Social Media Managers — setting clear goals, providing individual coaching and focusing on personal growth.
• Develop and implement data-driven paid media strategies across platforms such as Meta Ads, Google Ads, TikTok and programmatic networks — aligned with brand and e-commerce objectives.
• Oversee the planning, execution and optimization of digital advertising campaigns — including budget allocation, performance tracking and creative messaging.
• Work closely with Creative, Marketing, E‑Commerce and Analytics teams to create effective ad assets, align messaging and support the customer journey from awareness to purchase.
• Monitor and analyze campaign results using analytics tools, derive actionable insights, improve KPIs such as CTR, ROAS and conversion rates, and present clear reports to stakeholders.
• Track digital and e‑commerce trends, new advertising platforms and best practices to identify innovative optimization opportunities.
• Ensure all paid media activities support the overarching marketing strategy and contribute measurably to customer acquisition and revenue growth.

Director of Performance, EMEA

Director – Pharma, Medizintechnik, Health Care