We Are Rosie

Demand Generation Manager

We Are Rosie

contract

Posted on:

Location Type: Remote

Location: Remote • 🇬🇦 Gabon

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Salary

💰 $65 - $75 per hour

Job Level

Mid-LevelSenior

About the role

  • Design and launch targeted campaigns across key channels: paid search, social and display advertising, email marketing, content marketing, webinars, and trade show support
  • Develop industry-specific campaigns leveraging our case study portfolio and scientific validation
  • Create and optimize lead nurture sequences for different buyer personas and industry verticals
  • Build compelling demo request campaigns and field study program promotion
  • Develop account-based marketing tactics for key accounts to drive expansion and adoption within large corporate customers
  • Track and optimize key metrics: lead quality, conversion rates, and campaign ROI
  • Create performance reports and provide data-driven optimization recommendations
  • A/B test campaign elements to continuously improve results
  • Collaborate with sales to refine lead scoring and handoff processes
  • Work with designer and marketing leadership to transform research findings and case studies into compelling marketing assets
  • Develop industry-specific solution briefs and ROI-focused content
  • Create email templates, landing pages, and campaign messaging
  • Support thought leadership content around workplace safety and exosuit benefits

Requirements

  • 4-7 years of B2B demand generation experience, preferably in physical products, industrial solutions and/or workplace safety
  • Proven success executing demand generation campaigns that drive quality leads and pipeline growth
  • Experience with B2B sales environments and multi-stakeholder buying processes
  • Proficiency in marketing automation platforms (HubSpot strongly preferred) and analytics tools
  • Strong project management skills and ability to work independently
  • Understanding of industrial/logistics markets or workplace safety (Preferred)
  • Experience marketing to operations leaders, safety managers, and corporate leadership

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B demand generationcampaign optimizationlead nurture sequencesA/B testingdata-driven optimizationperformance reportingaccount-based marketingemail marketingcontent marketingconversion rate optimization
Soft skills
project managementcollaborationindependent workcommunicationanalytical thinking