Director of Sales

WD-40 Company

Director of Sales leading WD-40’s Home Depot, Lowe’s, and major retail partnerships. Driving commercial strategy, distribution, trade investment, and profitable CPG growth.

Posted 8/17/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving sales strategy and managing key retail partnerships, particularly in the home improvement sector. Proven ability to lead teams, manage budgets, and utilize data for strategic decision-making.

Highest-signal resume keywords

Sales Strategy DevelopmentStrategic Planning and ExecutionTeam Leadership and DevelopmentBudget Management and ComplianceRetail Account Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Sales ExperienceCommercial PlanningTrade Investment StrategyPOS ReportingKPI ReportingForecastingData AnalysisMargin ProtectionPromotional StrategyMarket Trend Monitoring

Soft Skills

Relationship BuildingCoachingCommunicationNegotiationPresentation Skills

Certifications & Qualifications

Bachelor's Degree in BusinessBachelor's Degree in SalesBachelor's Degree in Marketing

Industry Keywords

Home ImprovementBig-Box RetailNational AccountsTrade ShowsSOX Compliance

About the role

Key responsibilities & impact

Set and drive the sales strategy for the largest retail partners, focusing on home improvement and big-box national accounts
Build direct relationships with buyers, category managers, and merchandising teams at Home Depot, Lowe's, and similar retailers
Lead commercial planning, trade investment, and promotional strategy while protecting margin and ROI
Own annual business plans, forecasts, budgets, and POS/KPI reporting
Use data to guide decisions and unlock new distribution
Partner with Marketing, Supply Chain, and Finance to execute account strategies
Coach and develop Strategic Account Managers
Lead national sales meetings and training
Represent the company at trade shows, industry events, and with retail partners
Monitor category and market trends
Manage trade and operating budgets in compliance with company policy and SOX requirements

Requirements

What you’ll need

10+ years of progressive brand sales experience
7–10 years leading strategic planning and execution
Proven track record calling on big-box, home improvement, or mass retail accounts such as Home Depot or Lowe's
Demonstrated experience building and developing high-performing sales teams
Bachelor's degree in Business, Sales, or Marketing required
Ability to travel up to 30%, dependent on home location
Must be authorized to work for any employer in the U.S.
Must not require sponsorship now or in the future to legally work in the U.S.

Benefits

Comp & perks

Contributions are acknowledged and rewarded
Values-aligned organization
Learning-based culture
Culture of inclusion, recognition, respect, and belonging
91% of employees experience a sense of belonging
77% of the team believe they can achieve their career objectives
Over 95% employee engagement
91% of employees recommend WD-40 Company as a great place to work