Brand Marketing Manager
WD-40 Company
contract
Posted on:
Location Type: Hybrid
Location: Milton Keynes • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead integrated marketing initiatives for our tertiary brands across UK retail and trade channels, driving physical and mental availability with consumers, increasing brand penetration with customers and improving profitability.
- Develop and execute 12–18‑month marketing plans that span advertising, promotions, events, sampling, PR, online content and literature, always aligned with brand guidelines and category strategy.
- Champion category best practice by analysing category data, building compelling selling propositions and strengthening WDFC representation to maximise revenue, profit and margin returns.
- Turn insight into action by sourcing research data, analysing market intelligence and creating actionable insights that help Sales and Marketing capitalise on trends and opportunities.
- Own the numbers : Plan and manage the A&P budget, including annual and monthly forecasts, promotional investment control, expenditure tracking and corrective actions where needed.
- Create impactful sales tools and materials- customer literature, reports, presentations and marketing collateral, in collaboration with the Sales team.
- Manage third‑party agencies : Source, brief and oversee partners to deliver agreed marketing activities on time, on budget and to the highest standard.
- Project manage cross‑functional initiatives , ensuring Marketing, Sales and Logistics teams can deliver their contributions seamlessly.
- Evaluate and optimise campaigns : Measure performance against objectives, capture key learnings, assess ROI and recommend improvements for future activity.
- Stay ahead of the market : Conduct regular audits of competitors, online activity, distribution compliance and pricing, sharing findings with internal stakeholders.
- Act as a brand ambassador , supporting corporate objectives and living our company values in everything you do.
Requirements
- Degree or equivalent; CIM Certificate/Diploma preferred.
- Full UK driving licence.
- Strong experience in Marketing, ideally working with brands in Trade and Retail across Europe.
- Proven experience delivering omni‑channel campaigns in a retail environment.
- Strong budgeting skills, including forecasting, tracking and managing A&P spend.
- Confident in data analysis, reporting and evaluating projects to drive continuous improvement.
- Skilled at preparing briefs and managing third‑party agencies to deliver on time and on budget.
- Excellent project management, coordination and implementation skills, able to keep multiple initiatives moving seamlessly.
Benefits
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing planningdata analysisbudget managementcampaign evaluationproject managementomni-channel marketingsales tool creationmarket intelligenceforecastingexpenditure tracking
Soft skills
leadershipcommunicationcollaborationcoordinationproblem-solvinganalytical thinkingcreativityadaptabilityattention to detailstrategic thinking
Certifications
CIM CertificateCIM Diploma