Wayvia (formerly PriceSpider)

Demand Generation Manager – Customer Lifecycle

Wayvia (formerly PriceSpider)

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $120,000 - $140,000 per year

About the role

  • Execute demand generation programs across channels with agency partners
  • Support ABM and targeted campaigns aligned to GTM priorities
  • Manage lead flow, handoff, and nurture programs
  • Launch and manage lifecycle programs supporting onboarding, adoption, retention, and expansion
  • Partner with Sales and Customer Success on lifecycle moments and use cases
  • Use marketing to drive engagement within the existing customer base
  • Own website backlog, prioritization, and performance outcomes
  • Partner with agencies on SEO strategy and execution
  • Lead CRO testing and optimization efforts
  • Track pipeline contribution, conversion rates, and lifecycle engagement
  • Report on campaign effectiveness and optimization learnings
  • Use data to prioritize experiments and improvements
  • Execute against priorities set by the SVP of Strategy
  • Use Product Marketing frameworks to guide demand motions
  • Partner with Brand to ensure narrative consistency

Requirements

  • 6–9 years experience in demand generation, growth, or lifecycle marketing
  • Experience owning pipeline stages, website performance, or lifecycle programs
  • Strong analytical mindset; comfortable being measured on outcomes
  • Experience working with agencies and holding them accountable
  • Comfortable operating in a complex B2B SaaS funnel
Benefits
  • Flexible work-from-home arrangements
  • 401K Match
  • Flexible vacation
  • Medical/Dental/Vision
  • 16 weeks of paid parental leave (US)
  • Technical stipend
  • Professional development programs
  • Wellness programs
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationABMlead flow managementlifecycle programsSEO strategyCRO testingpipeline contribution trackingconversion rate optimizationdata analysisproduct marketing frameworks
Soft Skills
analytical mindsetcollaborationaccountabilitycommunicationprioritizationstrategic thinkingengagementadaptabilityproblem-solvingnarrative consistency