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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in lead generation and business development within the asset management and financial services sectors, utilizing CRM tools and sales prospecting platforms to drive client engagement and conversion. Strong communication skills and a proactive approach to relationship building are essential for success in this role.
Highest-signal resume keywords
Lead GenerationBusiness DevelopmentSalesforce CRMCold CallingClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead QualificationOutbound Sales ActivitiesSales ProspectingPipeline TrackingMarket Research
Soft Skills
Excellent CommunicationSelf-MotivatedTeam PlayerCuriousResilient
Tools & Technologies
SalesforceHubSpotLinkedIn Sales NavigatorZoomInfoPrequin
Industry Keywords
Asset ManagementFinancial ServicesFund ServicesGlobal MarketsRegulatory Changes
About the role
Key responsibilities & impact- Identify and research potential clients in the asset management and financial services industries using tools such as LinkedIn Sales Navigator, Salesforce and industry databases, such as Prequin or Lusha
- Conduct high-volume outbound activities, including cold calls, emails through Hubspot Sales and social media engagement, to connect with prospective clients and schedule meetings for BD Account Executives
- Nurture inbound marketing leads by lead qualification process through emails and discovery calls
- Maintain accurate and up-to-date records of all leads, activities and interactions in Salesforce to support efficient pipeline tracking & reporting
- Work closely with the marketing and sales teams to align on target accounts, campaigns, and messaging to maximize lead conversion
- Stay informed about industry trends, regulatory changes, and competitive landscapes to effectively position Waystone’s solutions
- Nurture relationships with prospects through consistent follow-up and personalized communication to build trust and maintain engagement
Requirements
What you’ll need- Bachelor’s degree in Business, Finance, Marketing, or a related field (or equivalent experience)
- 3-5 years of experience in sales, lead generation, business development, or a customer-facing role, preferably in fund services, into global markets
- Excellent verbal and written English communication skills, with the ability to articulate complex solutions clearly
- Comfortable with cold calling and engaging prospects across multiple channels (phone, email, LinkedIn)
- Familiarity with CRM tools (e.g., Salesforce, HubSpot) and sales prospecting platforms (e.g., LinkedIn Sales Navigator, ZoomInfo)
- Self-motivated with a strong work ethic and ability to thrive in a fast-paced, target-driven environment
- Basic understanding of the asset management industry or financial services is a plus
- Curious, resilient, and eager to learn. A team player with a proactive attitude and a passion for building relationships.
Benefits
Comp & perks- Health insurance
- Pension
- Holiday pay
