Product Marketing Director

Waystone

Product Marketing Director responsible for defining Waystone’s go-to-market story. Creating compelling positioning and executing promotional strategies in financial services.

Posted 5/23/2026full-timeLondon • 🇬🇧 United KingdomLeadWebsite

About the role

Key responsibilities & impact

Define a clear, differentiated positioning for Waystone’s global fund administration offering.
Develop strong value propositions and sales narratives.
Build and maintain a toolkit of product marketing assets.
Create and execute a promotional strategy to build brand awareness and generate new leads.
Develop high-quality thought leadership, insights, and editorial content.
Partner with Commercial sales leaders to design campaigns and nurture activities.

Requirements

What you’ll need

Extensive product marketing experience in financial services, fund administration, fintech, SaaS, or B2B professional services.
Proven ability to create positioning, value propositions, and go-to-market strategies that generate measurable demand.
Strong experience in sales enablement and close collaboration with commercial teams.
Exceptional written and verbal communication skills; able to translate complex concepts into compelling stories.
Experience in building demand generation campaigns and measuring their impact on pipeline.
Commercially minded, strategic thinker with hands-on execution skills.
Bachelor’s degree in marketing, business or a related field.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingvalue propositionsgo-to-market strategiesdemand generation campaignssales enablementthought leadershipeditorial content

Soft Skills

written communicationverbal communicationstrategic thinkingcollaborationstorytellingexecution skills

Certifications

Bachelor’s degree in marketingBachelor’s degree in business