Develop and implement strategic account plans for key customers within your territory, identifying opportunities for expansion, retention, and long-term partnership.
Understand client goals, district initiatives, budgetary constraints, and timelines to offer tailored solutions aligned with customer success.
Maintain deep familiarity with district procurement processes, funding cycles, and state-specific adoption requirements.
Collaborate with the adoptions team to monitor legislation, market trends, and best practices that impact client decisions and procurement cycles.
Build and nurture strategic relationships with clients through regular communication, site visits, and stakeholder meetings.
Serve as a trusted advisor, helping clients navigate challenges and ensuring their satisfaction with Wayside Publishing’s products and services.
Act as a subject matter expert and mentor to junior Account Managers.
Lead by example in customer engagement, opportunity management, and strategic account planning.
Share insights, best practices, and lessons learned from the field to help shape team knowledge and approach.
Work cross-functionally with Marketing, Product Development, Customer Support, and Adoptions teams to ensure alignment and success for assigned accounts.
Facilitate feedback loops and advocate for client needs to influence product offerings and company strategy.
Conduct face-to-face meetings with prospective and existing clients.
Schedule appointments, perform cold calls, and present Wayside’s world language product offerings in person.
Prepare and present detailed proposals that outline solutions, timelines, and pricing.
Negotiate terms and handle objections to close sales with mutually beneficial outcomes.
Maintain accurate records of client interactions, sales activity, and performance metrics using Salesforce.
Generate reports and analyze trends to assess territory growth, client retention, and pipeline health.
Represent the voice of the customer internally, ensuring feedback and evolving needs are communicated to product and leadership teams.
Advocate for customer success throughout the lifecycle of the account.
Identify new business opportunities within both existing and potential accounts to drive revenue growth and market share.
Travel approximately 50% of the time, adhering to the company’s travel guidelines.
Requirements
Bachelor's degree in business, education, or a related field.
Minimum 6 years of proven experience as an Account Manager or in a similar client-facing role, preferably in a B2B environment.
Strong understanding of the K-12 education market, including adoption cycles, funding mechanisms, and procurement processes.
Experience with state-specific adoption cycles, including the ability to collaborate with adoptions and product teams to ensure alignment with state standards.
Demonstrated ability to meet or exceed sales goals and revenue targets.
Strong leadership and mentoring abilities, with a collaborative, team-first attitude.
Strong business acumen and sales process understanding with a results-oriented mindset.
Excellent interpersonal, communication, and relationship-building skills, especially with senior-level stakeholders and district decision-makers.
Demonstrated ability to manage multiple large accounts while mentoring junior team members.
Strategic thinker with strong problem-solving and negotiating skills and the ability to manage complex accounts.
Skilled at managing a dynamic schedule, prioritizing tasks, and navigating independently while traveling.
Proficiency in CRM systems such as Salesforce and MS Office tools.
Valid driver's license and willingness to travel extensively within the assigned territory.
Benefits
Health insurance with options for dental, vision, life insurance, and more.
Retirement savings plan with employer contribution.
Employer-paid STD and LTD policies.
Paid holidays.
Work/life balance as a company value.
Applicant Tracking System Keywords
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