Wayfinder

Outreach Coordinator, BDR

Wayfinder

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

JuniorMid-Level

About the role

  • - Represent Wayfinder’s products and services by developing a strong understanding of our K–12 solutions and conducting market research to align offerings with the needs of school districts.
  • - Generate leads and build relationships by nurturing warm prospects and identifying new potential partners across districts nationwide
  • - Manage and maintain a sales pipeline by engaging prospects through each stage of the sales journey, from initial outreach to next steps and handoff to sales executives.
  • - Utilize sales tools and outreach strategies including Salesforce, Outreach.io, cold emailing and calling, and objection handling to create high-quality sales opportunities.
  • - Articulate Wayfinder’s value propositions clearly and persuasively in written and verbal communication to overcome objections and secure meetings with district decision-makers.

Requirements

  • **Responsibilities**
  • - Represent Wayfinder’s products and services by developing a strong understanding of our K–12 solutions and conducting market research to align offerings with the needs of school districts.
  • - Generate leads and build relationships by nurturing warm prospects and identifying new potential partners across districts nationwide
  • - Manage and maintain a sales pipeline by engaging prospects through each stage of the sales journey, from initial outreach to next steps and handoff to sales executives.
  • - Utilize sales tools and outreach strategies including Salesforce, Outreach.io, cold emailing and calling, and objection handling to create high-quality sales opportunities.
  • - Articulate Wayfinder’s value propositions clearly and persuasively in written and verbal communication to overcome objections and secure meetings with district decision-makers.
  • **Requirements**
  • Essential experience
  • - Relevant Experience: Bachelor’s degree or 2–5 years of relevant professional experience, including 1–2 years in sales or business development with a track record of exceeding lead generation targets.
  • - Outreach & Sales Skills: Experience with cold calling, follow-up, and objection handling; energized by persistent outreach and securing meetings with hard-to-reach stakeholders.
  • - Relationship Building: Proven ability to build trust and engage effectively with high-level school district administrators through a warm, curious, and professional presence.
  • - Communication Excellence: Strong, polished written and verbal communication skills across phone, Slack, and email.
  • - Creative Problem Solving: Resourceful, analytical thinker who enjoys finding creative solutions and navigating complex challenges.
  • - Self-Starter Mentality: Thrives in a fast-paced, evolving environment; adaptable, resilient, and comfortable navigating ambiguity independently.
  • - Positive, Driven Mindset: Brings enthusiasm, persistence, and a “let’s figure it out” attitude while balancing changing priorities with steady execution.
  • **Preferred experience**
  • - EdTech and K-12 Education: Prior experience or demonstrated interest in the EdTech sector and/or K-12 education.
  • - CRM Proficiency: Experience working with Salesforce or other CRM software.
Benefits
  • Stock Options: Ownership in a fast-growing venture-backed company.
  • 401k: We care about your ability to save for your future.
  • Family Focus: Parental leave and flexibility for families.
  • Time Off: Flexible vacation policy to encourage people to get out and see the world.
  • Healthcare: Medical, dental, and vision policies.
  • Goodies: Whatever hardware and software you need to get the job done.
  • Team Fun: Regularly scheduled events, annual retreat, and celebrations.
  • Learning: Learning & Development Opportunities to grow your skills and career.
  • Great team: Working with fun, hard-working, kind people committed to making a difference!
  • Flexible culture: We are results-focused. We don’t work at the office every day.
  • And much more! Lots of other perks make this company an incredible place to work.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
sales pipeline managementlead generationcold callingobjection handlingmarket researchsales strategiesrelationship buildingcommunication skillscreative problem solvingself-starter mentality
Soft skills
interpersonal skillsadaptabilityresilienceenthusiasmpersistenceprofessional presenceanalytical thinkingcuriosityexecutive communicationpositive mindset