Wayfinder

SEO Marketing

• Improve the technical performance and structure of our HubSpot and Webflow sites to strengthen organic visibility and site health.
• Optimize site speed, code, and crawlability while addressing key issues flagged in SEMrush audits (ex: unminified CSS, low text-to-HTML ratio, and slow load times).
• Maintain our SEMrush account and establish biweekly AEO/GEO/SEO performance reports to track and share technical KPIs, such as Core Web Vitals, crawl errors, and index coverage.
• Provide guidance on backlink monitoring and disavow support.
• Establish a process for tracking LLM-driven referral traffic.
• Implement or update structured data (ex: schema markup, llms.txt, metadata) to improve how pages are indexed and understood by search and AI systems.
• Identify and execute technical improvements to templates, internal linking, and page structure for better discoverability and accessibility.
• Assist with Google Tag Manager tagging consistency across Webflow and HubSpot as needed.
• Stay up to date on best practices for SEO, AEO, and GEO, and make proactive recommendations based on evolving standards. Create documentation as necessary.

Organic Search Technical Contractor – AEO, GEO, SEO