Wattpad

Senior Marketing Manager, Community & Social

Wattpad

full-time

Posted on:

Location Type: Hybrid

Location: El Segundo • California • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $77,000 - $154,000 per year

Job Level

Senior

About the role

  • Identify and recruit creators, influencers, and community leaders with genuine credibility among the Comics audience — across TikTok, YouTube, Instagram, podcasts, and beyond
  • Own the full creator relationship: outreach, contracting, briefing, feedback, and performance tracking
  • Define the scope of each creator's output — format, angle, message, and hook — and develop the creative briefs that translate that vision into execution
  • Own output quality end-to-end: provide substantive feedback throughout the process and maintain a high bar for what is published
  • Design and manage creator-based growth programs — referral mechanics, affiliate structures, and exclusive incentives — that position creators as a scalable acquisition channel, not solely a brand awareness vehicle
  • Build and maintain an always-on ambassador roster, not a series of isolated campaign partnerships
  • Maintain an active presence in the spaces where the audience engages — Reddit, Discord, Facebook groups, X/Twitter, and fan forums
  • Develop relationships with community leaders and high-influence users, and cultivate them as long-term advocates for the platform
  • Monitor community conversation, surface actionable insights to the broader team, and identify moments with activation potential
  • Own the platform's official social channels: content calendar, posting cadence, brand voice, and format strategy
  • Align with Marvel/Disney's social operations, content calendars, and publishing guidelines to ensure consistency across the broader IP ecosystem

Requirements

  • 6+ years in social media, community management, influencer marketing, or content — preferably at a media/entertainment/gaming company
  • Substantive knowledge of comics and pop culture fan communities Proven experience developing creator-driven growth programs — referral, affiliate, or ambassador structures with a direct connection to acquisition outcomes
  • Hands-on experience managing social channels with a meaningful following, with accountability for performance beyond scheduling and publishing
  • Strong creative instincts and writing ability — capable of distinguishing and producing high-quality briefs and content concepts
  • High resilience and bias for action — operates effectively in a fast-moving environment with shifting context and a high standard of execution
  • Active presence in Marvel, graphic novel, or comics fan communities
  • Experience operating within IP licensor brand guidelines
  • Background in fan communities, conventions, or collector culture
  • Experience at a subscription or app-based product
Benefits
  • Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
  • Health benefits, including vision and dental!
  • Generous PTO and Parental Leave Top-up
  • 401K Contributions
  • Commuter Benefits
  • Global WEBTOON and LINE FRIENDS discount program
  • Winter break shutdown and a whole lot more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
influencer marketingcommunity managementcontent developmentcreator-driven growth programsperformance trackingcreative briefssocial media managementcontent strategybrand voiceacquisition outcomes
Soft Skills
creative instinctswriting abilityresiliencebias for actionrelationship buildingfeedback provisioninsight generationorganizational skillscommunication skillsadaptability