Head of Marketing, D Comics Project

Wattpad

Head of Marketing at WEBTOON leading marketing strategy for Marvel and Disney's new subscription app. Overseeing campaigns, community engagement, and performance marketing initiatives.

Posted 4/17/2026full-timeLos Angeles • California • 🇺🇸 United StatesLead💰 $180,000 - $240,000 per yearWebsite

About the role

Key responsibilities & impact

Own subscriber growth across paid media, influencer-driven campaigns, SEO/ASO, and new channel development
Build and manage performance marketing with a clear focus on CAC, ROAS, and conversion efficiency
Own creative direction across all marketing output — briefs, campaign concepts, and asset reviews — whether produced in-house, by agencies, or by external creators
Own the email lifecycle: onboarding, engagement, and win-back flows
Identify and activate the creators, influencers, and community leaders who carry genuine credibility with the Marvel/comics audience — across TikTok, YouTube, podcasts, Reddit, Discord, Facebook groups, and beyond
Brief creators, shape content angles, and ensure output aligns with brand direction while preserving the authenticity that makes each voice effective
Own the platform's official social channels: voice, content strategy, and publishing cadence
Establish a framework for always-on community engagement, not solely campaign-driven activation
Lead co-marketing activations with Disney/Marvel — including film and series releases, gaming properties, and other high-profile IP moments
Manage the Disney/Marvel brand relationship on a day-to-day basis: approvals, compliance with brand guidelines, and long-term partnership health
Drive fan engagement through conventions (NYCC, SDCC, and regional events) and coordinated on-the-ground activations
Develop affiliate and co-marketing relationships with complementary subscription businesses and entertainment brands

Requirements

What you’ll need

10+ years in marketing, with at least 3 years in a team or functional leadership role
Genuine affinity for Marvel Comics and pop culture
Proven track record growing a subscription app, with ownership of the full acquisition-to-retention funnel and measurable results
Experience building and managing influencer and creator programs: identifying the right voices, directing their content, and measuring impact
Demonstrated ability to open new channels and forge partnerships from the ground up
Strong creative instincts and the ability to direct creative work, provide actionable feedback, and consistently raise the bar on output
High resilience and bias for action — this is a fast-moving environment with a high standard of execution
Preferred: Experience operating under a major IP licensor's brand guidelines while maintaining a distinct product identity
Active presence in Marvel, graphic novel, or comics fan communities
Background in media, entertainment, or gaming

Benefits

Comp & perks

Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
Health benefits, including vision and dental!
Generous PTO and Parental Leave Top-up
401K Contributions
Commuter Benefits
Global WEBTOON and LINE FRIENDS discount program
Winter break shutdown and a whole lot more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingCACROASSEOASOemail marketinginfluencer marketingcommunity engagementco-marketingsubscription growth

Soft Skills

creative directionleadershipcollaborationcommunicationresilienceaction-orientedfeedback provisionstrategic thinkingrelationship managementcontent direction