Wattpad

Head of Marketing, D Comics Project

Wattpad

full-time

Posted on:

Location Type: Hybrid

Location: Los Angeles • California • United States

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Salary

💰 $180,000 - $240,000 per year

Job Level

Lead

About the role

  • Own subscriber growth across paid media, influencer-driven campaigns, SEO/ASO, and new channel development
  • Build and manage performance marketing with a clear focus on CAC, ROAS, and conversion efficiency
  • Own creative direction across all marketing output — briefs, campaign concepts, and asset reviews — whether produced in-house, by agencies, or by external creators
  • Own the email lifecycle: onboarding, engagement, and win-back flows
  • Identify and activate the creators, influencers, and community leaders who carry genuine credibility with the Marvel/comics audience — across TikTok, YouTube, podcasts, Reddit, Discord, Facebook groups, and beyond
  • Brief creators, shape content angles, and ensure output aligns with brand direction while preserving the authenticity that makes each voice effective
  • Own the platform's official social channels: voice, content strategy, and publishing cadence
  • Establish a framework for always-on community engagement, not solely campaign-driven activation
  • Lead co-marketing activations with Disney/Marvel — including film and series releases, gaming properties, and other high-profile IP moments
  • Manage the Disney/Marvel brand relationship on a day-to-day basis: approvals, compliance with brand guidelines, and long-term partnership health
  • Drive fan engagement through conventions (NYCC, SDCC, and regional events) and coordinated on-the-ground activations
  • Develop affiliate and co-marketing relationships with complementary subscription businesses and entertainment brands

Requirements

  • 10+ years in marketing, with at least 3 years in a team or functional leadership role
  • Genuine affinity for Marvel Comics and pop culture
  • Proven track record growing a subscription app, with ownership of the full acquisition-to-retention funnel and measurable results
  • Experience building and managing influencer and creator programs: identifying the right voices, directing their content, and measuring impact
  • Demonstrated ability to open new channels and forge partnerships from the ground up
  • Strong creative instincts and the ability to direct creative work, provide actionable feedback, and consistently raise the bar on output
  • High resilience and bias for action — this is a fast-moving environment with a high standard of execution
  • Preferred: Experience operating under a major IP licensor's brand guidelines while maintaining a distinct product identity
  • Active presence in Marvel, graphic novel, or comics fan communities
  • Background in media, entertainment, or gaming
Benefits
  • Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
  • Health benefits, including vision and dental!
  • Generous PTO and Parental Leave Top-up
  • 401K Contributions
  • Commuter Benefits
  • Global WEBTOON and LINE FRIENDS discount program
  • Winter break shutdown and a whole lot more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingCACROASSEOASOemail marketinginfluencer marketingcommunity engagementco-marketingsubscription growth
Soft Skills
creative directionleadershipcollaborationcommunicationresilienceaction-orientedfeedback provisionstrategic thinkingrelationship managementcontent direction