Wattpad

Campaign Manager, Lifecycle Marketing

Wattpad

full-time

Posted on:

Location Type: Hybrid

Location: Los Angeles • California • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Execute and optimize CRM campaigns that deepen user engagement across the customer journey—from onboarding through long-term retention.
  • Own day-to-day CRM execution across email, push notifications, in-app messaging, and SMS.
  • Partner closely with Product to translate roadmap priorities and in-app experiences into high-performing lifecycle programs.
  • Deliver targeted, personalized experiences that drive content consumption, increase repeat usage, and strengthen loyalty within WEBTOON’s community.

Requirements

  • Build the lifecycle marketing strategy to maximize engagement, retention, and long-term user value.
  • Set up, QA, and deploy email/push/in-app campaigns, including one-time ad hoc sends, triggered programs, and complex multichannel journeys.
  • Champion a test-and-learn approach, using experimentation to optimize messaging, triggers, and cadence across channels.
  • Partner with Product and Data teams to implement personalized and automated programs at scale.
  • Analyze and evaluate lifecycle performance, track KPIs, and make recommendations for maximum business impact.
  • Establish a cross-channel messaging policy and in-app technical system to maintain consistency and prevent overlap or user fatigue.
  • Prior hands-on experience using Braze for in-app or email campaign deployment.
  • Experience with Liquid language for personalized messaging.
  • Experience in entertainment, comics, gaming, or fan-driven communities.
  • Belongs to or has deep understanding of pop-culture fandoms such as comics, K-pop, gaming, etc.
Benefits
  • Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
  • Health benefits, including vision and dental!
  • Generous PTO and Parental Leave Top-up
  • 401K Contributions
  • Commuter Benefits
  • Global WEBTOON and LINE FRIENDS discount program
  • Winter break shutdown and a whole lot more!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lifecycle marketing strategyCRM campaign executionemail marketingpush notificationsin-app messagingSMS marketingA/B testingdata analysisKPI trackingLiquid language
Soft skills
collaborationcommunicationstrategic thinkingproblem-solvingcreativityadaptabilityanalytical skillsattention to detailuser engagementcustomer retention