Wattpad

Senior Manager, Engagement Marketing

Wattpad

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $115,000 - $140,000 per year

Job Level

Senior

About the role

  • Build and own the lifecycle marketing strategy to maximize engagement, retention, and long-term user value.
  • Develop data-driven segmentation, targeting, and personalization strategies that deepen user relationships and fuel growth.
  • Champion a test-and-learn approach, using experimentation to optimize messaging, cadence, and creative across channels.
  • Evaluate lifecycle performance, track KPIs, and make recommendations for maximum business impact.
  • Lead the customer journey design and implementation, from onboarding flows to win-back campaigns.
  • Own and optimize communications across email, push, in-app messaging, and SMS.
  • Partner with Product and Data teams to implement personalized and automated programs at scale.
  • Drive engagement campaigns that promote content discovery, upsell opportunities, and fandom-building initiatives.
  • Implement processes that streamline campaign execution and cross-functional collaboration.
  • Support implementation and use of tools and infrastructure (e.g., CDP, marketing automation) that enable targeting, tracking, and reporting across the entire marketing funnel.
  • Work closely with Creative on compelling campaign assets.
  • Collaborate with Product and Operations to enhance in-app lifecycle touchpoints.
  • Align with Analytics and Data teams to refine segmentation, reporting, and dashboards.

Requirements

  • 8+ years in marketing, with at least 5 years focused on lifecycle marketing, CRM, or retention.
  • Proven hands-on expertise with marketing automation tools, CDPs, ESPs, and CRM systems.
  • Proven success scaling lifecycle strategies in digital media, entertainment, or subscription-based businesses.
  • Strategic thinker who can also execute and drive results.
  • Strong analytical mindset; skilled at using customer insights and behavioral data to drive decision-making.
  • Understanding of user segmentation, behavioral targeting, and marketing automation platforms.
  • Excellent cross-functional collaboration skills in matrixed organizations.
  • MBA or equivalent advanced degree (preferred).
  • Prior hands-on experience using Braze for email or campaign deployment (preferred).
  • Knowledge of SMS and Mobile channels like Push/In-App/Embedded Messaging (preferred).
  • Experience in entertainment, comics, gaming, or fan-driven communities (preferred).