Wattpad

Senior Manager, Integrated Marketing

Wattpad

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $115,000 - $140,000 per year

Job Level

Senior

About the role

  • Lead the strategy, planning, and execution of integrated marketing campaigns for key titles, seasonal or themed initiatives, and platform features.
  • Collaborate with cross-functional partners—including Editorial, Operations, Growth Marketing, Social, PR, Engagement Marketing, and Creative—to ensure campaigns are cohesive, timely, and audience-centric.
  • Oversee campaign calendars, timelines, and deliverables to ensure seamless rollout.
  • Champion new ideas and creative approaches for engaging readers and driving fandom around WEBTOON’s titles and platform.
  • Partner with Strategy team to identify audience trends, behaviors, and preferences that inform campaign strategies.
  • Develop and manage market research projects, and effectively communicate results to stakeholders.
  • Use data and performance metrics to optimize ongoing campaigns and refine future strategies.
  • Serve as a key connector between Creative, Marketing and PR teams to align messaging and goals.
  • Provide strategic guidance to ensure campaigns reflect both brand positioning and creator/reader community needs.
  • Foster collaboration and open communication across teams.

Requirements

  • 8+ years of experience in integrated marketing, campaign strategy, or related roles, ideally in entertainment, publishing, digital content, or consumer tech.
  • Proven track record of developing and executing successful cross-channel campaigns that drive audience growth and engagement.
  • Strong ability to interpret research and audience insights to shape marketing strategies.
  • Excellent project management and organizational skills with experience overseeing complex campaigns and multiple stakeholders.
  • Exceptional written and verbal communication skills; able to distill complex ideas into clear, engaging messages.
  • Collaborative team player who thrives in a fast-paced, creative environment.
  • MBA or equivalent advanced degree (preferred)
  • Experience conducting and synthesizing market research to inform campaign strategies (preferred)
  • Experience in entertainment, comics, gaming, or fan-driven communities (preferred)