Marketing Manager – Delivery Systems, Sorbents
Kimberly-Clark
Senior Manager, Integrated Marketing
Wattpad
full-time
Posted on:
Location: California • 🇺🇸 United States
Visit company websiteSalary
💰 $115,000 - $140,000 per year
Job Level
Senior
About the role
- Lead the strategy, planning, and execution of integrated marketing campaigns for key titles, seasonal or themed initiatives, and platform features.
- Collaborate with cross-functional partners—including Editorial, Operations, Growth Marketing, Social, PR, Engagement Marketing, and Creative—to ensure campaigns are cohesive, timely, and audience-centric.
- Oversee campaign calendars, timelines, and deliverables to ensure seamless rollout.
- Champion new ideas and creative approaches for engaging readers and driving fandom around WEBTOON’s titles and platform.
- Partner with Strategy team to identify audience trends, behaviors, and preferences that inform campaign strategies.
- Develop and manage market research projects, and effectively communicate results to stakeholders.
- Use data and performance metrics to optimize ongoing campaigns and refine future strategies.
- Serve as a key connector between Creative, Marketing and PR teams to align messaging and goals.
- Provide strategic guidance to ensure campaigns reflect both brand positioning and creator/reader community needs.
- Foster collaboration and open communication across teams.
Requirements
- 8+ years of experience in integrated marketing, campaign strategy, or related roles, ideally in entertainment, publishing, digital content, or consumer tech.
- Proven track record of developing and executing successful cross-channel campaigns that drive audience growth and engagement.
- Strong ability to interpret research and audience insights to shape marketing strategies.
- Excellent project management and organizational skills with experience overseeing complex campaigns and multiple stakeholders.
- Exceptional written and verbal communication skills; able to distill complex ideas into clear, engaging messages.
- Collaborative team player who thrives in a fast-paced, creative environment.
- MBA or equivalent advanced degree (preferred)
- Experience conducting and synthesizing market research to inform campaign strategies (preferred)
- Experience in entertainment, comics, gaming, or fan-driven communities (preferred)
