Head of Sales, Sales Performance

wattline GmbH

Lead Sales Performance to drive B2B growth in Germany and Austria. Overseeing teams and enhancing sales strategies for greater success.

Posted 5/8/2026full-timeRemote • 🇩🇪 GermanyLeadWebsite

About the role

Key responsibilities & impact

You are responsible for the growth of our buying group in Germany and Austria — focused on a reliable pipeline, qualified sales opportunities and increasing close rates.
You lead our field sales organization and all sales-related inside sales departments at our Leipzig site.
You manage and strengthen our indirect sales channel together with regional sales managers and sales agents — operationally close to the field and with a clear performance focus.
Together with your specialist teams you ensure that market potential is systematically converted into qualified sales opportunities.
You are responsible for measurably improving central sales KPIs across the entire sales performance spectrum — from lead quality through conversion and forecasting to productivity and closing strength.
You ensure high-quality and efficient processing of all incoming orders and continuously develop collaboration between field sales and inside sales.
You take the lead of our Leipzig site and act as the central contact for all sales-related matters.
You work closely with leaders in adjacent areas such as Customer Management and Marketing to establish effective interfaces across the entire sales process.

Requirements

What you’ll need

You have several years of sales and management experience in a B2B environment.
You bring operational experience in indirect sales — especially in collaborating with sales agents and field-based sales structures.
You understand sales not only strategically but also enjoy the operational business and being close to the market.
You have a pronounced hands-on mentality and lead not from an ivory tower but together with your teams and partners on site.
You have experience in measurably improving sales performance and managing teams consistently via KPIs.
You think analytically, act pragmatically and derive clear actions from the numbers.
You are a persuasive leader who provides direction, takes responsibility and leads teams to measurable results.
You tackle issues proactively, make decisions and consistently drive implementation.

Benefits

Comp & perks

Attractive financial package including a performance-based compensation component and a company car available for private use.
Flexible working hours (based on a 38-hour work week).
The option to work remotely across Europe; the required professional IT equipment is provided by us.
The option of a one-month sabbatical to pursue individual personal projects.
Attractive employee benefits (e.g., e‑bike leasing, on-site canteen, fitness classes).

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B salessales managementsales performance improvementKPI managementlead generationsales forecastingconversion optimizationorder processingindirect salesfield sales

Soft Skills

leadershipanalytical thinkinghands-on mentalitypersuasivenessproactive problem-solvingdecision-makingteam collaborationresponsibilitycommunicationstrategic thinking