Sales Development Representative

WATI

Sales Development Representative for an AI-powered customer engagement platform in Southeast Asia. Qualifying leads and scaling outbound systems in a high-priority market.

Posted 5/16/2026full-timeRemote • 🇮🇩 IndonesiaJuniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Qualify inbound leads — engage, score, and route leads to AEs with speed and precision
Own outbound prospecting — identify, research, and reach out to target accounts across key Indonesia verticals (e-commerce, retail, fintech, education, F&B)
Run group demos — lead scalable product demos for prospect cohorts, articulating Wati's value clearly and compellingly
Maintain and improve the outbound system — manage sequences, update CRM hygiene, test messaging, and flag what's working (and what isn't) to continuously improve pipeline quality
Collaborate with AEs — hand off qualified opportunities with full context so nothing falls through the cracks
Hit your numbers — weekly activity targets, MQL-to-SQL conversion rates, and pipeline contribution goals

Requirements

What you’ll need

1–3 years of experience in a sales, business development, or customer-facing role (SaaS or tech preferred)
Proven track record of hitting outbound or pipeline targets
Strong communicator — you can write a cold message that gets replies and run a demo that gets people excited
Familiarity with CRM tools (HubSpot, Salesforce, or similar) and sales engagement platforms
Highly organised, self-motivated, and comfortable working in a fast-moving startup environment
Fluent in English and Bahasa Indonesia
Bonus if you also speak Mandarin, Bahasa Malaysia, or Cantonese — especially valuable for cross-market collaboration

Benefits

Comp & perks

High-ownership role in a high-growth market - your work directly moves the number
Work with a globally distributed, ex-founder-heavy team that moves fast and thinks big
Clear career path into AE or regional sales leadership as we scale
Competitive base + commission structure

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

salesbusiness developmentoutbound prospectinglead qualificationMQL-to-SQL conversionpipeline management

Soft Skills

strong communicatorhighly organisedself-motivatedability to engagearticulate value proposition