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WATI

Product Marketing Manager – Enablement

WATI

Product Marketing Manager overseeing sales enablement and training content for Wati's AI-native platform. Managing resources and tools to improve sales and customer support operations.

Posted 5/1/2026full-timeBengaluru • 🇮🇳 IndiaJuniorMid-LevelWebsite

About the role

Key responsibilities & impact
  • Own and maintain the full sales enablement library — battlecards, objection handling guides, pitch decks, competitive one-pagers, and discovery frameworks.
  • Ensure materials are up to date with every product release, pricing change, and competitive shift.
  • Partner with AEs and SDRs to understand where deals are being lost and close those gaps with targeted content.
  • Build and run structured onboarding and ramp programs for new sales hires, reducing time-to-first-deal.
  • Create and maintain product knowledge assets for CS and Support — feature explainers, use case guides, escalation playbooks.
  • Ensure CS and Support teams can speak to new features with confidence on launch day.
  • Work with CS leads to build renewal, upsell, and expansion playbooks.
  • Build and manage a partner enablement programme — onboarding kits, co-sell guides, product training modules.
  • Ensure partners across regions can position and demo the product independently.
  • Evaluate, implement, and manage an LMS to centralise training content and track rep readiness.
  • Establish a content governance process — versioning, ownership, retirement of outdated assets.
  • Build a content consumption dashboard to track utilisation and identify gaps.
  • Work with Notion, HubSpot, Gamma, Paperflite, and other tools in the GTM stack.

Requirements

What you’ll need
  • 2–5 years in a B2B SaaS environment in a PMM Enablement, Solutions, or Sales/CS Enablement role — you have done this before, not as a side project but as a core responsibility.
  • Proven track record of building and maintaining enablement programmes that moved a business metric (win rate, ramp time, content usage).
  • Experience working cross-functionally with Sales, CS, Product, Support, and Partners simultaneously.
  • Strong systems thinking — you have built or significantly scaled an enablement infrastructure, not just created decks.
  • Comfortable working across global markets and adapting content for different regions and personas.
  • Good to have
  • Experience evaluating or running an LMS (e.g. Lessonly, Seismic Learning, Notion-based setups).
  • Familiarity with tools like Paperflite, Gamma, or similar sales content enablement platforms.
  • Background in conversational commerce, messaging, CPaaS, or adjacent SaaS.
  • Experience supporting partner or reseller networks.

Benefits

Comp & perks
  • 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account WATI Website LinkedIn All Job Openings 11 - 50 employees Founded 2021 🤖 Artificial Intelligence 🔌 API ☁️ SaaS Artificial Intelligence
  • API
  • SaaS WATI is a company that provides a communication platform leveraging the WhatsApp Business API to enhance marketing, sales, service, and customer support automation. By integrating various functionalities such as chatbots and analytics, WATI assists businesses in scaling customer interactions efficiently. Its services include managing conversations, providing personalized content, and connecting businesses with their audience through WhatsApp, Facebook, and Instagram, making it a robust solution for companies aiming to improve customer engagement and operational efficiency across digital channels. Product Marketing Manager – Enablement 🔥 26 minutes ago 🏢🏡 Bengaluru – Hybrid ⏰ Full Time 🟢 Junior 🟡 Mid-level 🎁 Product Marketing Apply Now Find Hiring Managers Customize resume for this job Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
  • Own and maintain the full sales enablement library — battlecards, objection handling guides, pitch decks, competitive one-pagers, and discovery frameworks.
  • Ensure materials are up to date with every product release, pricing change, and competitive shift.
  • Partner with AEs and SDRs to understand where deals are being lost and close those gaps with targeted content.
  • Build and run structured onboarding and ramp programs for new sales hires, reducing time-to-first-deal.
  • Create and maintain product knowledge assets for CS and Support — feature explainers, use case guides, escalation playbooks.
  • Ensure CS and Support teams can speak to new features with confidence on launch day.
  • Work with CS leads to build renewal, upsell, and expansion playbooks.
  • Build and manage a partner enablement programme — onboarding kits, co-sell guides, product training modules.
  • Ensure partners across regions can position and demo the product independently.
  • Evaluate, implement, and manage an LMS to centralise training content and track rep readiness.
  • Establish a content governance process — versioning, ownership, retirement of outdated assets.
  • Build a content consumption dashboard to track utilisation and identify gaps.
  • Work with Notion, HubSpot, Gamma, Paperflite, and other tools in the GTM stack. 🎯 Requirements
  • 2–5 years in a B2B SaaS environment in a PMM Enablement, Solutions, or Sales/CS Enablement role — you have done this before, not as a side project but as a core responsibility.
  • Proven track record of building and maintaining enablement programmes that moved a business metric (win rate, ramp time, content usage).
  • Experience working cross-functionally with Sales, CS, Product, Support, and Partners simultaneously.
  • Strong systems thinking — you have built or significantly scaled an enablement infrastructure, not just created decks.
  • Comfortable working across global markets and adapting content for different regions and personas.
  • Good to have
  • Experience evaluating or running an LMS (e.g. Lessonly, Seismic Learning, Notion-based setups).
  • Familiarity with tools like Paperflite, Gamma, or similar sales content enablement platforms.
  • Background in conversational commerce, messaging, CPaaS, or adjacent SaaS.
  • Experience supporting partner or reseller networks. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools
sales enablementcontent governanceonboarding programsenablement programmestraining content managementfeature explainerscompetitive analysisobjection handlingproduct knowledge assetscross-functional collaboration
Soft Skills
systems thinkingadaptabilitycommunicationcollaborationproblem-solvingorganizational skillsleadershipanalytical thinkingstrategic thinkingtime management