WATI

Senior Product Manager – PLG

WATI

full-time

Posted on:

Location Type: Hybrid

Location: Chennai • India

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Job Level

Senior

Tech Stack

SQL

About the role

  • Track and benchmark activation, retention, and expansion metrics across customer segments — and use AI to surface patterns and anomalies faster than traditional analysis
  • Hypothesize, test, and iterate on growth experiments; measure their impact and feed learnings back into the roadmap
  • Build and run personalization and nudge systems that use AI to deliver the right message, to the right user, at the right moment in their journey
  • Drive new growth experiments end-to-end — from framing the hypothesis to aligning stakeholders, executing with cross-functional teams, and measuring outcomes
  • Work with domain PMs to connect activation and retention signals to specific use cases, and influence their roadmaps with data-backed recommendations
  • Bring AI into growth workflows — from insight generation and cohort analysis to automated experiment readouts and predictive churn signals
  • Understand the messaging ecosystem, market dynamics, and competitive landscape to inform where growth bets should be placed
  • Collaborate closely with Engineering, Marketing, UX, and Customer teams to move fast and learn faster

Requirements

  • 4–5+ years of experience as a Growth PM or Product Analyst in a B2B SaaS environment
  • Demonstrated experience identifying the levers that move a metric and running rigorous A/B tests
  • Hands-on experience with AI tools for analysis, personalization, or workflow automation — you bring AI into how you work, not just what you ship
  • Strong comfort with data — working directly with raw datasets, writing queries, and using analytics tools like Amplitude, Heap, or Mixpanel
  • Experience designing or influencing personalization systems, behavioral nudges, or lifecycle engagement flows
  • Ability to influence cross-functional stakeholders without direct authority
  • Clear, compelling communication — written, verbal, and in presentations
  • An eye for design — you can spot a friction point in a flow and know what good looks like
  • Comfort holding your own in technical conversations with engineers and data scientists
  • Creative problem-solving grounded in customer empathy, not just funnel metrics
  • **Nice to have:**
  • Experience at a startup or high-growth scaleup
  • Coding or SQL experience — you don't need to ship code, but you can read it and get your own answers from data
  • Familiarity with the messaging, CPaaS, or WhatsApp ecosystem
  • Bachelor's in Computer Science or a related technical field
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingdata analysisSQLAI toolspersonalization systemslifecycle engagement flowscohort analysisexperiment readoutspredictive churn signalsraw dataset querying
Soft Skills
influencing stakeholdersclear communicationcreative problem-solvingcustomer empathycollaborationdesign eyetechnical conversation comfortiterationhypothesis testingcross-functional teamwork
Certifications
Bachelor's in Computer Science