WATI

Channel Manager

WATI

full-time

Posted on:

Origin:  • 🇭🇰 Hong Kong

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Job Level

Mid-LevelSenior

About the role

  • Lead channel expansion and ecosystem development in the Greater China Region (GCR), focusing on partner recruitment and enablement.
  • Identify and sign high-potential partners such as advertising agencies, e-commerce service providers, and MarTech resellers.
  • Deliver systematic business training and support, co-manage key customer opportunities, and improve collaboration efficiency and sales conversion.
  • Own sales performance of assigned channels, design regional growth strategies, and ensure partners have clear growth paths and success plans.
  • Establish evaluation, communication, and incentive mechanisms to optimize channel collaboration and resource allocation.
  • Gather competitive insights and partner feedback, integrate cross-border e-commerce and marketing trends, and provide strategic input to product and marketing teams to serve Chinese outbound customers.

Requirements

  • 5+ years of experience in channel development, business partnerships, or ecosystem building—candidates from SaaS or cross-border advertising industries are preferred.
  • Strong partner network serving Chinese outbound merchants (e.g., ad agencies, e-commerce service providers, system integrators, crowdfunding platforms).
  • Solid written English skills for professional email communication and product understanding.
  • Excellent relationship-building, business negotiation, and result-oriented mindset.
  • Familiarity with WhatsApp Business API, cross-border e-commerce SaaS, or MarTech products.
  • Experience in a fast-scaling startup in a key role, with the ability to thrive in a fast-paced, self-driven culture.
  • Deep understanding of the marketing and sales needs of Chinese outbound merchants.
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