WATI

Video & Content Marketing Specialist, B2B SaaS

WATI

full-time

Posted on:

Location Type: Hybrid

Location: Bengaluru • India

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About the role

  • Develop product explainer videos, feature walkthroughs, and demo tutorials for marketing and customer education.
  • Create short-form video content optimized for LinkedIn and other social platforms.
  • Produce and edit podcasts including audio cleanup, basic mixing, and video podcast formats.
  • Build and manage our YouTube content library with SEO-optimized titles, descriptions, tags, and thumbnails.
  • Monitor YouTube analytics to optimize performance and engagement.
  • Perform basic video editing (trimming, transitions, subtitles, animations) and ensure professional-quality output.
  • Create supporting graphics, thumbnails, and visuals for video and podcast promotion.
  • Stay updated with latest video marketing trends, YouTube algorithms, and B2B SaaS content best practices.
  • Collaborate with the marketing team to align content with campaign goals and buyer journeys.
  • Repurpose long-form videos into snippets, shorts, and highlight reels for multiple platforms.

Requirements

  • 4+ years of experience in video production, editing, and content marketing, preferably within a B2B SaaS environment.
  • Proficiency with tools like Adobe Premiere Pro, Final Cut, After Effects, or similar editing software.
  • Familiarity with podcast recording and editing tools (Audacity, Descript, Riverside, etc.).
  • Strong understanding of YouTube SEO, LinkedIn video best practices, and social content optimization.
  • Basic graphic design skills (Canva, Photoshop, Illustrator) for supporting creatives.
  • Excellent communication skills and ability to translate complex SaaS features into engaging stories.
  • Self-starter with a portfolio showcasing explainer videos, tutorials, and LinkedIn/YouTube content.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
video productionvideo editingcontent marketingYouTube SEOgraphic designaudio cleanupbasic mixingvideo podcast formatssocial content optimizationrepurposing video content
Soft Skills
excellent communicationself-startercollaborationstorytelling