Product Marketing Manager

Watershed

Product marketing manager creating positioning and launch strategies for Watershed's sustainability AI platform. Collaborate across departments to drive customer expansion and adoption of products.

Posted 4/29/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesSeniorLead💰 $142,600 - $195,000 per yearWebsite

About the role

Key responsibilities & impact

Define and implement the product marketing and launch strategy for strategic product areas, from market sizing and audience segmentation, to positioning, messaging and GTM execution.
Specialize in developing product adoption and customer expansion strategies with the customer and product organizations
Partner closely with the product, sales and policy teams, to create compelling materials for sales teams and marketing campaigns.
Work with demand gen to set targets and develop demand models for product lines, analyzing performance throughout the go-to-market phase and adapting strategy.
Report to executive team on progress against targets, with a data-driven and opinionated approach to optimizing our messaging, positioning, and go-to-market plans
Build and reinforce a culture of diversity, inclusion, and high performance
A coordinated major launch for a new product or solution
Product strategy development or evolution with your product managers
Sales enablement strategies and trainings
Webinars, assets and editorial content that highlight Watershed’s product innovation
Customer roundtables or feedback sessions

Requirements

What you’ll need

7+ years of B2B product marketing experience
A strong track record of product messaging, positioning and strategies for B2B enterprise software products
Developed skills and comfort with demand models, analyzing performance and setting targets based on strategy.
Experience driving customer expansion.
Strong writing and storytelling skills enabling them to translate complex subjects into compelling narratives.
Comfort with fast-paced, scrappy environments, with a bias for action and a willingness to roll up your sleeves and get stuff done
Comfort with using artificial intelligence in your workflows, an interest in learning and building agentic workflows to support product marketing goals.
While not required for this role, experience with sustainability is a plus.

Benefits

Comp & perks

equity
health/dental/vision insurance
401(k)
unlimited paid time off
paid parental leave
fertility programs
mental health programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategydemand modelscustomer expansion strategiesproduct messagingproduct positioningsales enablementdata analysisB2B enterprise software

Soft Skills

strong writing skillsstorytelling skillscommunication skillscollaborationadaptabilitybias for actionproblem-solvingcreativityleadershipcultural awareness