Regional Director of Sales

Watermark Retirement Communities

Regional sales leader driving occupancy and revenue growth across Watermark’s senior-living communities. Coaching multi-site sales teams, building referral networks, and executing data-informed strategies across the Eastern or Central USA.

Posted 8/5/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing strategic sales plans within the senior living and healthcare sectors, leveraging data analytics and market intelligence to drive occupancy and revenue growth. Proven ability to lead and mentor multi-site sales teams while building strong referral networks and partnerships.

Highest-signal resume keywords

Sales LeadershipData AnalyticsConsultative SellingReferral Network DevelopmentTeam Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentPerformance Metrics ManagementCRM Systems ProficiencyMarket Data AnalysisNegotiation Skills

Soft Skills

Communication SkillsPresentation SkillsCoaching and MentoringCompassionate Leadership

Certifications & Qualifications

Bachelor’s DegreeMaster’s Degree (Preferred)

Industry Keywords

Senior LivingHealthcareReferral SystemsMarket IntelligenceCompetitive Dynamics

About the role

Key responsibilities & impact

Develop and execute strategic regional sales plans to increase occupancy and revenue
Coach and mentor community-level sales teams to improve performance and close ratios
Use data analytics and market intelligence to assess trends, identify opportunities, and optimize sales strategies
Build and maintain referral relationships with professional partners and local influencers
Analyze competitor positioning and proactively address market challenges
Lead with a compassionate, mission-driven approach aligned with Watermark’s core values
Collaborate with operations, marketing, and corporate leadership to align regional goals with company objectives

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Communications, or related field required; Master’s preferred
5+ years of progressive sales leadership experience in senior living or healthcare
Demonstrated success managing multi-site sales teams and exceeding performance metrics
Excellent communication, presentation, and negotiation skills
Willingness to travel approximately 50% within the assigned region
Reside within Eastern or Central USA
Proven ability to develop and implement complex sales strategies with measurable results
Track record of creating and expanding professional referral networks and partnerships
Strong analytical skills with experience leveraging CRM systems, KPIs, and market data
High-level proficiency in consultative selling and closing high-value contracts
Experience managing and developing high-performing sales teams across multiple locations
Deep understanding of senior living, healthcare referral systems, and competitive dynamics
Passion for helping seniors and families make informed, life-enhancing decisions

Benefits

Comp & perks

Opportunities for growth and professional development
Competitive Base Salary + Generous Commission Structure
Excellent Benefits
401K Program
Vacation, Holiday and Sick Pay