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Regional Manager
WaterFurnace InternationalCommercial Regional Sales Manager at WaterFurnace driving commercial sales growth for HVAC solutions. Responsible for building relationships and managing representative organizations in assigned regions.
About the role
Key responsibilities & impact- Develop and execute regional sales strategies to achieve commercial revenue and profitability goals.
- Lead, support, and manage independent manufacturer representative agencies throughout the assigned territory.
- Establish performance expectations and accountability measures for representative organizations.
- Identify and pursue new commercial project opportunities in education, healthcare, government, multifamily, industrial, and institutional markets.
- Build and maintain strong relationships through manufacturers reps. with consulting engineers, mechanical contractors, building owners, developers and architects.
- Conduct joint sales calls and project development activities with representatives.
- Deliver product presentations, technical training, and market education programs for representatives, engineers, and customers.
- Assist representatives in specification development, bid strategies, and project positioning.
- Coordinate with internal engineering, product management, operations, and customer support teams to ensure successful project execution.
- Monitor competitive activity, market trends, pricing, and regional economic conditions.
- Develop annual territory business plans, forecasts, and growth initiatives.
- Maintain accurate CRM activity, project pipelines, forecasting, and sales reporting.
- Represent the company at industry events, trade shows, association meetings, and customer functions.
- Support strategic initiatives related to geothermal adoption, decarbonization, energy efficiency, and sustainable building solutions.
Requirements
What you’ll need- Bachelor’s degree in Business, Engineering, HVAC, Marketing, or related field preferred.
- Minimum 5–10 years of commercial HVAC sales experience, preferably with manufacturer representative management experience.
- Strong understanding of commercial HVAC systems, geothermal systems, hydronics, and applied equipment markets.
- Experience working with consulting engineers and commercial project specifications.
- Proven success developing and managing independent manufacturer representative networks.
- Strong business development, negotiation, and relationship management skills.
- Ability to analyze market conditions and develop strategic sales initiatives.
- Excellent communication, presentation, and organizational skills.
- Proficiency with CRM platforms, Microsoft Office Suite, and sales forecasting tools.
- Ability to travel extensively within assigned region (approximately 50–75%).
Benefits
Comp & perks- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Professional development and training opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
commercial HVAC salesgeothermal systemshydronicsproject specificationsbusiness developmentnegotiationrelationship managementsales forecasting
Soft Skills
communicationpresentationorganizational
Certifications
Bachelor’s degree in BusinessBachelor’s degree in EngineeringBachelor’s degree in HVACBachelor’s degree in Marketing