Senior Social Media Manager

WaterAid

Senior Social Media Manager producing engaging social-first content for WaterAid. Collaborating with teams to drive campaigns and mentor staff while ensuring equity and inclusion.

Posted 7/23/2026contractLondon • 🇬🇧 United KingdomSenior💰 £52,468 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital strategic development and execution of social media content, with a strong focus on data-driven insights and stakeholder management. Proven ability to mentor and guide teams while championing equity, inclusion, and safeguarding in digital communications.

Highest-signal resume keywords

Digital Strategic DevelopmentSocial Media Content CreationData Analysis and InsightsEditorial SkillsContent Management Systems

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Strategic DevelopmentSocial Media Content CreationData AnalysisEditorial SkillsAI SEO TechniquesUser ExperienceTesting and Conversion Optimisation

Soft Skills

Stakeholder ManagementInfluencingCollaborationMentoring

Tools & Technologies

Content Management Systems

Industry Keywords

International DevelopmentVoluntary SectorEquityInclusionSafeguarding

About the role

Key responsibilities & impact

Champion the creation and production of highly engaging and strategic social-first content
Continuously optimise social media and creator strategies drawing on data and insights
Plan and produce creative and targeted digital communications
Act as strategic advisor, steering and signing off on social-first content for priority projects
Mentor the Social Media Manager, offering guidance on creative and strategic decisions
Champion WaterAid’s commitment to equity, inclusion and safeguarding.

Requirements

What you’ll need

Experience in digital strategic development and execution of social media channels and content
Ability to manage stakeholder relationships, influence effectively at all levels and work collaboratively as part of a matrix structure
Extensive editorial skills, including commissioning, creating and publishing innovative digital content, and making sound judgements (regarding video, copy, imagery and user interaction)
Ability to understand and translate data and analytics into actionable insights and successful digital strategies
A solid understanding of AI SEO techniques, user experience, testing and conversion optimisation
Significant experience of working with content management systems
Experience of international development issues and/or working in the voluntary sector.

Benefits

Comp & perks

36 days’ holiday (including 8 Bank Holidays)
Option to buy an extra 5 days’ annual leave
Employer pension contribution up to 10 %
Flexible and hybrid working arrangements
Season ticket loan
Free annual eye tests
‘Give as you Earn’ charitable giving scheme
Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
Sabbaticals
One paid volunteer day each year