watchTowr

Demand Marketing Manager

watchTowr

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Tech Stack

Cyber Security

About the role

  • This role is responsible for building and converting demand through the full funnel, including: Defining what high-quality demand looks like and optimising for it across personas, segments, and accounts.
  • Owning pipeline creation, nurture, and progression from first touch through to sales-qualified opportunity ensuring marketing initiatives resonate with key decision makers in B2B and enterprise companies.
  • Using marketing automation, data analysis, and account-based marketing (ABM) to target decision-makers in enterprise-level organizations, and enterprise ICPs more broadly, to optimise demand quality.
  • Partnering closely with Sales on inbound follow-up, prioritisation, routing, and feedback loops.
  • Partnering with Product Marketing and Social & Content to map content → conversion paths.
  • Working on Marketing Ops to continuously improve automation, scoring, and reporting .
  • Supporting events as pipeline and progression levers, not one-off activities.

Requirements

  • 5 or more years of experience
  • Cybersecurity Experience : Experience marketing to security buyers (CISO, SecOps, AppSec, IT) with a working understanding of industry challenges, threat dynamics, competitive landscape and key publications/paid media opportunities.
  • Startup or Scale-up Experience: comfortable operating in ambiguous environments, building structure where little exists, and owning outcomes rather than waiting for process.
  • B2B Sales Cycle Knowledge : Understanding the longer, complex buying cycles typical in B2B environments and how to engage decision-makers at each stage.
  • Enterprise Funnel & Revenue Ownership: Proven experience owning pipeline targets, funnel progression, and marketing influence on revenue in long, multi-stakeholder sales cycles.
  • Lead Generation & Nurturing : Strong understanding of inbound and outbound marketing strategies, including retargeting and ABM, to attract, engage, and convert high-quality leads.
  • Marketing Automation : Proficiency in platforms like HubSpot, Intercom or similar to nurture leads, automate email campaigns, and track user journeys.
  • Data Analysis : Competency in Google Analytics, social media insights, and other analytics tools to measure campaign effectiveness and ROI.
Benefits
  • Competitive compensation - we believe that hard work, skills and ambition should be fairly compensated.
  • Meaningful role in a company - You will be a key and early contributor to a fast-growing cybersecurity business that helps protect some of the world's largest enterprises.
  • The best tools and powerful kit - we enable you with the tools to effectively fulfil your role.
  • Endless opportunities – we are in a high-growth phase of our journey, and plan to promote from within as we scale.
  • Work with cyber security experts – we are solving cutting-edge industry-wide cyber security challenges with some of the world’s most advanced organisations.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing automationdata analysisaccount-based marketinglead generationnurturingB2B sales cycle knowledgeenterprise funnel ownershippipeline creationfunnel progressionretargeting
Soft Skills
ownershipadaptabilitycollaborationcommunicationstrategic thinkingproblem-solvingcreativityanalytical thinkingrelationship buildinginitiative