Build and Manage the Americas Partner Marketing Program Offering
Design and manage a scalable partner marketing program portfolio that supports partners of all sizes and maturity levels.
Identify and manage third-party agencies and vendors to deliver a comprehensive marketing menu, including digital marketing, events, webinars, AI-powered content tools, call blitzes, and more.
Design and scale partner webinar programs that support demand generation, cross-sell, and upsell—ranging from turnkey WatchGuard-hosted webinars to co-branded partner-led experiences.
Localize and package global programs and content for the Americas partner ecosystem to drive adoption and usage.
Maintain and enhance the partner marketing portal with up-to-date program offerings, promotional assets, and self-service campaign materials.
Host recurring partner marketing webinars to educate, enable, and drive participation in available programs.
Enable Field Marketing Managers and Channel Account Managers with the knowledge and tools to effectively position program value to partners.
Own the strategy, health, and success of high-volume partners across the Americas, implementing scalable engagement models aligned with business priorities.
Continuously identify opportunities to improve partner experience by streamlining processes, optimizing workflows, and introducing scalable best practices.
Partner closely with internal stakeholders to align partner engagement efforts with WatchGuard’s growth objectives and ensure consistent execution across regions.
Execute regional digital and direct marketing programs leveraging ABX platforms (including 6sense) and additional paid, owned, and earned media.
Support local field and partner event strategies, including regional industry events, and local partner enablement events, ensuring alignment with broader campaign objectives.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
5+ years of experience in channel marketing, field marketing, or demand generation—preferably within technology or cybersecurity.
Proven experience managing and scaling partner marketing programs with measurable results.
Strong digital marketing expertise, including ABX strategies, marketing automation, and performance analytics.
Hands-on experience with Marketo, Salesforce, database management, and ABX tools.
Excellent written, verbal, and presentation skills, with the ability to influence both internal and external stakeholders.
Key Attributes
Strategic, data-driven, and execution-focused, with a strong sense of ownership and accountability.
Highly organized and detail-oriented, able to manage multiple programs and priorities simultaneously.
Collaborative and relationship-driven, with a passion for partner success.
Self-motivated and comfortable working independently in a fast-paced environment.
Culturally aware and adaptable; familiarity with Canada and Latin America markets is a plus.

Benefits

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

channel marketingfield marketingdemand generationdigital marketingABX strategiesmarketing automationperformance analyticspartner marketing programsdatabase managementmeasurable results

Soft Skills

written communicationverbal communicationpresentation skillsinfluencing skillsstrategic thinkingdata-driven decision makingexecution focusorganizational skillscollaborationself-motivation