Senior Digital Content Manager
Watch Duty
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $135,000 - $155,000 per year
Job Level
About the role
- Manage Watch Duty’s owned content channels including day-to-day social media execution
- Serve as the primary digital owner on a small communications team of 2-4 people
- Manage both organic and paid social content
- Engage directly with our community
- Help translate complex or sensitive topics into compelling, accessible stories
- Pitch, plan, and create original social media content—including copy, static graphics, short-form video concepts, and timely reactive posts
- Translate real-world stories, user experiences, and product updates into clear, emotionally resonant social content
- Collaborate with internal teams to identify story opportunities and turn them into engaging digital narratives
- Set approach, write, and edit mission-aligned email marketing, newsletter, and/or web content content, including campaign announcements, storytelling features, and timely updates
- Set success metrics and analyze performance across organic and paid social channels
- Manage content calendars and ensure assets are delivered on time for launches, campaigns, and moments of urgency
- Oversee the production of social-first video and visual assets
- Ensure content is optimized for platform, audience, and performance
- Maintain organized asset libraries and documentation for efficient reuse and iteration
- Monitor and engage with our social community through comments, DMs, and replies with empathy, accuracy, and professionalism
- Flag emerging trends, questions, or concerns from the community and share insights with internal teams
- Partner with our paid media agency to provide input on creative development for paid social campaigns
Requirements
- 6-8+ years of experience managing social media and content strategy for a brand, startup, nonprofit, or mission-driven organization.
- Strong storytelling instincts and excellent written communication skills.
- Experience overseeing / collaborating on short-form video production for social platforms.
- Comfort with hands-on execution—from formatting assets to publishing and moderating content.
- Highly organized, detail-oriented, and able to manage multiple projects in a fast-moving environment.
- Experience using performance data and insights (platform analytics, dashboards, or reporting) to inform content decisions and optimize over time.
- Design/video editing skill a plus
- Previous experience in communications related to the fire or disaster response community a plus
Benefits
- Health insurance - Gold and Platinum options
- Dental insurance
- Flexible schedule
- Vision insurance
- Unlimited Paid time off
- Parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media managementcontent strategyshort-form video productioncopywritinggraphic designemail marketingperformance analyticscontent optimizationcontent calendar managementcommunity engagement
Soft skills
storytellingwritten communicationorganizational skillsdetail-orientedproject managementempathycollaborationcreativityadaptabilityprofessionalism