Watch Duty

Marketing

• Drive demand generation for Watch Duty enterprise level licenses/subscriptions, targeting specific verticals with strong Watch Duty applications.
• Build and optimize multi-channel campaigns (email, digital advertising, webinars, events, partnerships) to consistently deliver and nurture a strong enterprise pipeline.
• Own list segmentation, CRM hygiene, and lead-nurture workflows to move prospects efficiently through the pipeline.
• Develop campaign analytics and reporting to track performance, identify conversion opportunities, and recommend data-driven improvements.
• Collaborate closely with the Chief Commercial Officer to refine target customer persona, align messaging, ensure smooth cultivation of prospects, and support growth efforts.
• Develop clear, compelling messaging tailored to enterprise verticals, highlighting product value, reliability, and real-world impact.
• Create and maintain sales collateral—including one-pagers, case studies, testimonials, pitch decks, price/package overviews, and email sequences—that supports each stage of the buyer journey.
• Partner with Chief Commercial Officer and subject-matter experts to ensure all materials are accurate, industry-relevant, and aligned with customer needs and procurement processes.
• Support communications elements of Watch Duty’s participation in industry events, webinars, and trade shows to engage decision-makers at fire departments, utility companies, and public safety organizations.
• Support additional communications materials across a range of departmental needs, as applicable.

Senior Marketing Manager – Enterprise/B2B