Warp

Performance Marketing Lead

Warp

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $200,000 - $250,000 per year

Job Level

Senior

About the role

  • Define the acquisition approach across both self-serve (PLG) and enterprise, responsible for driving top-of-funnel acquisition and monetization/pipeline.
  • Set strategy around channel mix, activation loops, audience targeting, and scaling budget.
  • Prioritize opportunities based on retention, efficiency, and path to profitable growth.
  • Lead paid and performance channels from hypothesis to execution.
  • Build and iterate A/B test frameworks, campaign planning, targeting strategy, creative testing, and channel optimization.
  • Own measurement of CAC, ROI, payback performance, and confidence-building around ROAS/payback models for scaled spend.
  • Build persistent, personalized user journeys for self serve and enterprise users segmented by role, usage, and intent.
  • Design scaled activation and retention paths across email, push, and in-product messaging.
  • For enterprise, guide accounts toward SQLs through targeted nurture, product signal mining, and pipeline-aware triggers.
  • Own Warp’s web surfaces – homepage, landing pages, product pages, etc – to improve discoverability and conversion.
  • Lead A/B experiments with Product and Design, improving conversion, activation, and engagement without sacrificing efficiency.
  • Manage and optimize core platforms, including Customer.io, HubSpot, Framer, etc to improve personalization, predictive targeting, and performance.
  • Maintain clean taxonomy, triggers, and automation infrastructure that supports agent-first delivery, segmentation, and product signal capture.
  • Maintain dashboards covering the full funnel (awareness, activation, upgrades, etc)
  • Surface experiment insights, channel retention, funnel health, and cost efficiency findings to the team.
  • Lead forecasting, pacing, and execution readouts for both self-serve and enterprise.

Requirements

  • 8+ years of experience in growth roles: performance marketing, demand generation, lifecycle marketing, ideally spanning across consumer/developer and enterprise.
  • Proven success managing self serve and enterprise acquisition, activation, and monetization.
  • Strong analytical skills: with deep experience in segmentation, attribution, cohort analysis, funnel modeling and experimentation frameworks.
  • Proven track record improving conversion and activation on large-audience web properties.
  • Hands-on experience setting up tracking, events, and lifecycle/CRM systems for precise funnel measurement.
  • Excellent written and verbal communication skills, with the ability to translate technical concepts into compelling messages for developers.
  • You are willing to roll up your sleeves to do all things necessary to make an early-stage startup successful.
Benefits
  • Competitive Salary & Meaningful Equity – we will stretch to get the right talent on board
  • Full Medical, Dental, and Vision Benefits for employees (80% coverage for dependents)
  • Flexible remote-first culture, with optional office spaces in NYC and SF for folks who want to work together IRL
  • Pre-tax FSA Health Savings Plan
  • Pre-tax Commuter Benefit
  • 20-days of Paid Time Off
  • Unlimited Sick Time Off
  • 12 US Holidays
  • 16 weeks of paid Parental Leave for both birthing and non-birthing parents
  • Twice-a-year company retreats
  • Monthly gym and internet stipend
  • Guideline 401(k)
  • Complimentary OneMedical membership

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketingdemand generationlifecycle marketingsegmentationattributioncohort analysisfunnel modelingA/B testingcampaign planningconversion optimization
Soft skills
analytical skillswritten communicationverbal communicationstrategic thinkingproblem-solvingcollaborationleadershipcreativityadaptabilityinitiative