Growth Marketing Director

Warner Bros. Discovery

Growth Marketing Director leading CNN subscriber expansion across new audiences, products, and markets. Building go-to-market strategies, launches, and lifecycle campaigns for Warner Bros.

Posted 8/4/2026full-timeNew York City • California, District of Columbia, New York • 🇺🇸 United StatesLead💰 $136,500 - $253,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in growth marketing and go-to-market strategy, with a strong focus on audience development, product positioning, and integrated marketing plans. Proven ability to drive subscriber growth through data-driven insights and cross-functional collaboration.

Highest-signal resume keywords

Growth MarketingGo-To-Market StrategyAudience SegmentationProduct PositioningSubscriber Acquisition

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ExpansionIntegrated Marketing PlansCustomer Lifecycle MarketingPricing StrategyLaunch PlanningAudience Strategy DevelopmentRetention OptimizationQuantitative Research InterpretationCommercializationBusiness Case Development

Soft Skills

Cross-Functional CollaborationStrategic ThinkingAnalytical SkillsCommunicationProblem Solving

Tools & Technologies

CRMAnalytics ToolsMarketing Automation PlatformsPaid MediaCustomer Journey Mapping

Industry Keywords

Subscription EconomicsConsumer BusinessMediaStreamingTechnology

About the role

Key responsibilities & impact

Lead development, launch, and scaling of subscriber growth opportunities across emerging audiences, products, and markets
Serve as marketing lead for international expansion, new subscription products, and audience development opportunities
Identify CNN’s next growth opportunities and build go-to-market plans to drive subscriber and revenue growth
Partner with Strategy, Research, Product, and Business Development teams to evaluate market opportunities and prioritize investments
Develop business cases, audience strategies, and go-to-market recommendations
Own end-to-end go-to-market planning for new products, audiences, and markets
Develop positioning, messaging frameworks, audience segmentation, customer journeys, and launch plans
Define pricing, packaging, promotional strategies, and value propositions
Ensure launches have integrated marketing plans across acquisition, engagement, and retention channels
Translate research and market intelligence into actionable audience strategies
Develop target personas, segmentation frameworks, and customer value propositions
Identify consumer needs, barriers, and motivations
Partner with Analytics and Research to evaluate market potential and measure performance
Brief and partner with Brand, Creative, Design, and Copy teams on campaign assets and experiences
Coordinate launch activities across channels and touchpoints
Partner with paid media, CRM, lifecycle, and channel teams on acquisition, onboarding, engagement, and retention campaigns
Monitor performance and optimize strategies based on subscriber growth, engagement, and retention outcomes
Establish repeatable growth playbooks for future audience and market expansion efforts
Report to the VP, Growth Marketing and collaborate with Research, Strategy, Product, Editorial, Brand Marketing, Partnerships, and Analytics teams

Requirements

What you’ll need

8–12+ years of experience in growth marketing, product marketing, or go-to-market strategy
Experience within a subscription, streaming, media, technology, or consumer business
Demonstrated success launching new products, entering new markets, or building new customer segments from strategy through execution
Experience developing positioning, audience strategy, pricing, packaging, and integrated go-to-market plans
Strong understanding of subscription economics, customer acquisition, lifecycle marketing, retention, and LTV optimization
Experience partnering across Product, Research, Analytics, Creative, Editorial, and Engineering
International marketing or market expansion experience strongly preferred
Experience working in fast-paced, matrixed organizations with multiple cross-functional stakeholders
Ability to identify commercial opportunities, size markets, prioritize investments, and translate business strategy into marketing plans
Deep understanding of product positioning, messaging, audience segmentation, launch planning, and commercialization
Ability to interpret quantitative research, qualitative insights, competitive intelligence, and customer behavior
Experience partnering with design, copywriting, brand, and creative teams
Ability to align Product, Editorial, Research, Analytics, Partnerships, and Marketing around shared objectives

Benefits

Comp & perks

Health insurance coverage
Employee wellness program
Life and disability insurance
Retirement savings plan
Paid holidays
Sick time
Vacation
Annual bonuses
Short- and long-term incentives
Program-specific awards
Accessibility adjustments or accommodations during the job application/recruitment process