Senior Product Manager, Subscriber – Acquisition

Warner Bros. Discovery

Senior Product Manager driving subscriber acquisition for CNN's digital products. Managing conversion strategies, analyzing user behavior, and collaborating with cross-functional teams.

Posted 5/30/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $112,000 - $208,000 per yearWebsite

About the role

Key responsibilities & impact

Own the subscription acquisition and conversion roadmap. Identify high impact opportunities across paywalls, landing pages and purchase funnels, and translate these opportunities into clear, prioritized product requirements.
Write tight user stories, manage the backlog, and partner closely with engineering and design partners to deliver features that drive conversion.
Lead a rigorous experimentation program focused on paywall testing, pricing and packaging, messaging, and funnel optimization. Partner with design, research, and analytics to continuously test and iterate.
Analyze user behavior across the full funnel (registration, paywall, checkout) to identify friction points and opportunities to improve conversion rates and reduce drop-off.
Use qualitative funnel data and quantitative research to understand acquisition drivers and user intent, and translate insights into product strategy.
Define and own KPIs related to acquisition and funnel conversion.
Keep cross-functional partners, including marketing, editorial, legal, and other product teams, informed on roadmap priorities, experiment results, and performance insights.

Requirements

What you’ll need

5+ years of product management experience, with a strong preference for direct-to-consumer subscription or growth-focused roles
Proven experience driving subscriber acquisition, paywall strategy, and conversion rate optimization
Hands-on experimentation experience designing, running and evaluating A/B tests, with a track record of shipping and iterating on growth initiatives based on test results.
Experience optimizing the subscription funnel (landing page through checkout) in close partnership with marketing and analytics.
Strong product instincts across the full lifecycle (discovery, build, launch, and iteration) grounded in user research, data and hypothesis-driven thinking
Strong analytical skills and fluency using data (e.g., funnel metrics, web analytics, experimentation results) to inform decisions
Track record of collaborating with cross-functional teams to lead and execute complex initiatives
Excellent interpersonal and communication skills, especially when translating data into decisions or strategies.

Benefits

Comp & perks

health insurance coverage
employee wellness program
life and disability insurance
retirement savings plan
paid holidays
sick time
vacation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product managementsubscriber acquisitionpaywall strategyconversion rate optimizationA/B testingfunnel optimizationuser researchdata analysisweb analyticsKPI definition

Soft Skills

interpersonal skillscommunication skillscollaborationanalytical thinkinghypothesis-driven thinkingstrategic thinkingleadershipproblem-solvingprioritizationadaptability