Manager, Product Marketing

Warner Bros. Discovery

Manager of Product Marketing at CNN, leading customer acquisition across digital platforms. Developing strategies and optimizing campaigns to drive subscriptions for digital products.

Posted 5/27/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $86,240 - $160,160 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute GTM strategies across paid and owned channels, with a focus on lead generation and top-of-funnel tactics to drive acquisition.
Partner closely with WBD Media team to develop and execute strategies and set up campaigns.
Translate brand fundamentals to a product context, inspiring creative asset development with creative briefs that are grounded in actionable research insights.
Lead acquisition through owned channels, with a focus on email as a conversion surface.
Partner with campaign ops, data, and creative teams to test, optimize, and scale campaigns that increase subscription starts, improve conversion rates, and maximize demand already in the ecosystem.
Ensure existing channels meet subscription goals and identify growth opportunities in new channels and emerging platforms.
Lead day-to-day management and optimization of live campaigns, focusing on improving CPA metrics and engagement rates.
Partner closely with Creative, Brand, Product, and other teams to align initiatives with product roadmaps, while providing guidance on campaign best practices, identifying risks, and outlining opportunities.
Continuously analyze campaign performance data, leveraging A/B testing, segmentation, and attribution models to refine strategies.
Support larger Product Marketing team in setting vision, goals, and KPIs throughout the year.

Requirements

What you’ll need

5+ years of experience in digital marketing, growth marketing, or product marketing, preferably in a B2C subscription-based business.
Strong track record in performance marketing, including paid media management and funnel optimization.
Deep, hands-on digital product marketing knowledge for web, app, and CTV environments.
Experience with marketing automation platforms, CRM tools, and strong understanding of A/B testing and cohort analysis.
Data-driven approach with experience in customer journey analysis, attribution modeling, and acquisition funnel optimization.
Strong project management and cross-functional collaboration skills.
Excellent communication skills and experience reporting to leadership on results and initiatives.
Strategic thinking ability, balancing long-term vision with short-term execution.
Experience in a news environment is a plus
Experience in marketing streaming products is a plus

Benefits

Comp & perks

Health insurance coverage
Employee wellness program
Life and disability insurance
Retirement savings plan
Paid holidays and sick time
Vacation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketinggrowth marketingproduct marketingperformance marketingpaid media managementfunnel optimizationA/B testingcohort analysiscustomer journey analysisattribution modeling

Soft Skills

project managementcross-functional collaborationcommunicationstrategic thinking