Senior Analyst, Planning Ad Sales

Warner Bros. Discovery

Senior Analyst at Warner Bros. Discovery developing and executing media plans across various platforms.

Posted 5/12/2026full-timeMiami • Florida • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Develop integrated media plans across Digital, CTV/Streaming, Linear TV, Paid Social, and Audience Extension channels.
Translate client briefs into clear, actionable media strategies, defining channel roles, formats, KPIs, and budget allocation.
Recommend innovative solutions including programmatic, addressable, and data-driven targeting strategies.
Ensure plans align with commercial objectives, inventory availability, and pricing guidelines.
Build and optimize media plans using key performance metrics (CPM, CPV, CPC, reach, frequency, completion rates).
Collaborate with BI, Ad Operations, and Digital teams to ensure accurate execution, tracking, and reporting.
Partner closely with Account Executives on pre-sales ideation, proposal development, and client presentations.
Identify opportunities for revenue growth through upselling, cross-selling, and packaging strategies.
Manage timelines, revisions, and approvals across multiple stakeholders.
Mentor junior planners and support quality assurance across media plans.

Requirements

What you’ll need

4–7 years of experience in media planning, preferably within an agency or ad sales environment.
Strong experience in digital and cross-platform campaign planning, including CTV/Streaming.
Solid understanding of digital media KPIs, measurement, and optimization strategies.
Experience collaborating with Sales teams in fast-paced, revenue-driven environments.
Advanced proficiency in Excel, including media math and data analysis.
Strong communication, storytelling, and presentation skills.
Fluency in both English and Spanish (required).

Benefits

Comp & perks

Thoughtfully curated benefits
Career defining opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

media planningdigital campaign planningCTV/Streamingprogrammatic targetingdata-driven targetingmedia mathdata analysisKPI measurementoptimization strategiesbudget allocation

Soft Skills

communication skillsstorytellingpresentation skillscollaborationmentoringtime managementorganizational skillsclient relationship managementproblem-solvingstrategic thinking