Producer, YouTube

Warner Bros. Discovery

. Pitch, produce, and edit mid- and long-form YouTube videos (8-15+ minutes) aligned with CNN’s editorial mission and platform behavior.

Posted 5/8/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $77,000 - $143,000 per yearWebsite

About the role

Key responsibilities & impact

Pitch, produce, and edit mid- and long-form YouTube videos (8-15+ minutes) aligned with CNN’s editorial mission and platform behavior.
Pilot, incubate and refine low-to-medium lift, high ROI formats that can scale into long-term franchises.
Collaborate with the Channel Manager on creative direction and planning.
Partner with the Channel Manager on titles, thumbnails, hooks, intros, and packaging systems that maximize CTR, retention, and watch time.
Diagnose why a video over - or under-performed and propose actionable creative fixes.
Track platform trends, competitor formats, and emerging features.
Work with producers, reporters, hosts, editors, and show teams to surface high-impact stories suitable for YouTube.
Guide newsroom partners on adapting stories into YouTube-first executions.
Mentor and elevate other producers.
Test new creative approaches and iterate quickly based on data and audience feedback.
Help define best practices and workflows.
Push CNN’s platform-native evolution through strong taste, clear reasoning, and a deep intuition for what works on YouTube.

Requirements

What you’ll need

5–7+ years producing digital video, with substantial YouTube-first experience.
Ability to pitch, script, shoot, and edit mid-/long-form stories that thoroughly engage audiences.
Sharp understanding of YouTube-specific pacing, visual logic, intros, tension arcs, and retention mechanics.
Fluency in YouTube analytics, A/B testing, packaging optimization and performance interpretation.
Deep familiarity with successful YouTube formats and niches beyond hard news, and an understanding of why they work.
Strong editorial judgment and capacity to translate complex reporting into engaging, universally appealing frameworks.
Proficiency in video editing software (motion graphics a plus).
Track record of building or contributing to successful YouTube series or franchises.
Experience collaborating with journalists, strategists and multi-disciplinary editorial teams.
Comfortable in fast-moving environments with shifting priorities and tight turnarounds.
Self-directed, detail-oriented, and energized by building something truly new.

Benefits

Comp & perks

health insurance coverage
employee wellness program
life and disability insurance
retirement savings plan
paid holidays and sick time
paid vacation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

video productionvideo editingYouTube analyticsA/B testingpackaging optimizationstory pitchingscript writingshootingmotion graphicsperformance interpretation

Soft Skills

editorial judgmentcollaborationmentoringself-directeddetail-orientedadaptabilitycreative problem-solvingaudience engagementfast-paced environment managementcommunication