Paid Social Specialist

. Responsible for the social media buying efforts to drive promotion of off-channel direct response and awareness campaigns for CNN digital products.

Posted 4/29/2026full-timeNew York City • New York • 🇺🇸 United StatesJuniorMid-Level💰 $57,330 - $106,470 per yearWebsite

Key responsibilities & impact

Responsible for the social media buying efforts to drive promotion of off-channel direct response and awareness campaigns for CNN digital products.
Development, recommendation, implementation, stewardship and performance reporting that strategically aligns with marketing objectives.
Contribute to the development of campaign strategy including defining/defending social media objectives and performance-driven tactics across social platforms.
Maintain social campaign budgets, audience recommendations and frequent performance reports.

What you’ll need

2+ years agency/media planning experience preferred.
Bachelor's college degree preferably in Advertising, Marketing or a related field
Experience planning and buying performance-driven social media with KPI-based goals
Strong organizational skills and attention to detail
Strong oral and written communication skills
Proficient analytical skills

Comp & perks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media buyingcampaign strategy developmentperformance reportingKPI-based goalsaudience recommendationsbudget management

Soft Skills

organizational skillsattention to detailoral communicationwritten communicationanalytical skills

Certifications

Bachelor's degree in AdvertisingBachelor's degree in Marketing