Manager, Data & Targeting Ad Strategy
Warner Bros. Discovery
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $72,692 - $135,000 per year
About the role
- Develop consumer-first targeting and data insights capabilities, drawing heavily on empathy for the modern news consumer and a strong command of business metrics and performance goals
- Leverage strong analytical skills and an inquisitive nature to define, design and execute an iterative product development and optimization pipeline
- Work with multidisciplinary teams to roadmap, track and manage projects to completion on time and within budget
- Partner cross functionally to define and optimize materials and processes to streamline the sale, execution and maintenance of innovation products
- Ability to research consumer and advertiser trends to qualify product development decisions
- Define and analyze KPIs that inform the success of products and efficiency of operations
- Collaborate with CNN’s Product and Technology Teams on strategic and technical integration of ad products into their platforms
- Partner with the Sales Organization to articulate the value of CNN’s Ad Product suite and how it can drive success for advertising partners
Requirements
- 4+ years of digital media, ad operations, or product management experience
- Familiarity with large datasets and AI / ML-driven optimization models and algorithms is a big plus, specifically within the digital and linear advertising ecosystem/domain
- Experience with and knowledge of buy-side and/or sell-side advertising data, digital ad serving and automated buying technologies for segmentation, targeting and insights against advertising use cases
- Strong analytical and quantitative skills; ability to use data to back up product ideas & assumptions
- Experience setting up processes for project intake and monitoring of and reporting on product health and success
- Excellent communication skills and a proven collaborator; ability to work comfortably and successfully with technical and non-technical colleagues
- A strong bias toward action and can break down complex problems into steps that drive product development
- Proven ability to independently build relationships, influence others and resolve challenges with internal & external teams
- Experience and demonstrated ability in understanding and discussing technical concepts and associated trade-offs, in a rapidly changing environment
Benefits
- health insurance coverage
- employee wellness program
- life and disability insurance
- retirement savings plan
- paid holidays and sick time
- vacation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data insightsproduct developmentKPI analysisdigital mediaad operationsproduct managementAI optimization modelsML algorithmsdigital ad servingautomated buying technologies
Soft Skills
analytical skillscommunication skillscollaborationproblem-solvingrelationship buildinginfluenceproject managementempathyquantitative skillsbias toward action