Manager, Data & Targeting Ad Strategy

Warner Bros. Discovery

Data & Targeting Ad Strategy Manager leading product development and sales enablement at CNN. Focusing on data-driven targeting solutions across CTV, web and mobile app.

Posted 4/17/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $72,692 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Develop consumer-first targeting and data insights capabilities, drawing heavily on empathy for the modern news consumer and a strong command of business metrics and performance goals
Leverage strong analytical skills and an inquisitive nature to define, design and execute an iterative product development and optimization pipeline
Work with multidisciplinary teams to roadmap, track and manage projects to completion on time and within budget
Partner cross functionally to define and optimize materials and processes to streamline the sale, execution and maintenance of innovation products
Ability to research consumer and advertiser trends to qualify product development decisions
Define and analyze KPIs that inform the success of products and efficiency of operations
Collaborate with CNN’s Product and Technology Teams on strategic and technical integration of ad products into their platforms
Partner with the Sales Organization to articulate the value of CNN’s Ad Product suite and how it can drive success for advertising partners

Requirements

What you’ll need

4+ years of digital media, ad operations, or product management experience
Familiarity with large datasets and AI / ML-driven optimization models and algorithms is a big plus, specifically within the digital and linear advertising ecosystem/domain
Experience with and knowledge of buy-side and/or sell-side advertising data, digital ad serving and automated buying technologies for segmentation, targeting and insights against advertising use cases
Strong analytical and quantitative skills; ability to use data to back up product ideas & assumptions
Experience setting up processes for project intake and monitoring of and reporting on product health and success
Excellent communication skills and a proven collaborator; ability to work comfortably and successfully with technical and non-technical colleagues
A strong bias toward action and can break down complex problems into steps that drive product development
Proven ability to independently build relationships, influence others and resolve challenges with internal & external teams
Experience and demonstrated ability in understanding and discussing technical concepts and associated trade-offs, in a rapidly changing environment

Benefits

Comp & perks

health insurance coverage
employee wellness program
life and disability insurance
retirement savings plan
paid holidays and sick time
vacation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data insightsproduct developmentKPI analysisdigital mediaad operationsproduct managementAI optimization modelsML algorithmsdigital ad servingautomated buying technologies

Soft Skills

analytical skillscommunication skillscollaborationproblem-solvingrelationship buildinginfluenceproject managementempathyquantitative skillsbias toward action