
Manager, Advertising Formats – Experience Strategy
Warner Bros. Discovery
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $72,692 - $135,000 per year
About the role
- Develop consumer-first ad products, drawing heavily on empathy for the modern news consumer and a strong command of business metrics and performance goals
- Create strong connections between CNN’s brand data, content and audiences to develop powerful ad experiences that surprise and delight our users and drive performance for brands
- Partner cross functionally to define and optimize materials and processes to streamline the sale and execution of products
- Collaborate with CNN Product and Technology teams on strategic and technical integration of ad products into their platforms
- Leverage strong analytical skills and an inquisitive nature to define, design and execute an iterative product development and optimization pipeline
- Work with multidisciplinary teams to roadmap, track and manage projects to completion on time and within budget
- Partner with sales to articulate the value of CNN’s Ad Product suite and how it can drive success for a partner’s business
- Ability to research consumer and advertiser trends to qualify product development decisions
Requirements
- 4+ years of digital media, ad operations, or product management experience, preferably within a digital News environment
- Experience with and knowledge of digital ad serving and automated buying technologies
- Excellent communication skills and a proven collaborator; ability to work successfully with both direct and indirect teams across an organization
- A strong bias toward action and can break down complex problems into steps that drive product development
- Strong analytical and quantitative skills; ability to use data to back up product ideas & assumptions
- Proven ability to independently build relationships and resolve challenges with internal & external teams
- Experience setting up processes for project intake and monitoring of and reporting on product health and success
Benefits
- Health insurance coverage
- Employee wellness program
- Life and disability insurance
- Retirement savings plan
- Paid holidays
- Sick time
- Vacation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital mediaad operationsproduct managementdigital ad servingautomated buying technologiesanalytical skillsquantitative skillsproduct developmentproject managementdata analysis
Soft Skills
communication skillscollaborationproblem-solvingrelationship buildinginquisitive naturebias toward actionorganizational skillscreativityadaptabilityteamwork