Head of Marketing
V2FUTURE
Director, Brand Creative
Warner Bros. Discovery
full-time
Posted on:
Origin: • 🇺🇸 United States • California, New York
Visit company websiteSalary
💰 $133,000 - $247,000 per year
Job Level
Lead
About the role
- Lead and produce culture-driving campaigns for HBO Max across earned, owned, social, and global media channels
- Help shape HBO Max's brand voice and reinforce its high-quality DNA
- Lead creative development of social-first, PR-worthy campaigns from concept to execution
- Sub in as art director and/or copywriter when needed; execute big ideas with little supervision
- Craft platform-native content optimized for conversation and sharing on TikTok, X, Instagram, YouTube, Reddit
- Pitch bold, earned ideas and launch unexpected partnerships to drive cultural conversations
- Partner with brand strategy and comms to identify cultural opportunities, real-time moments, and community-driven trends
- Collaborate empathetically with cross-functional teams (brand strategy, editorial, a/v, experiential, art, copy, influencers, producers)
- Ensure all work aligns with HBO Max brand positioning and meets high standards of creative excellence, originality, and relevance
Requirements
- Minimum of 8+ years creative experience in advertising, branded content, social media, or PR
- Proven track record of work that earned attention
- Deep understanding of entertainment (film, TV, music, fashion, internet culture, humor, social trends, meme culture, influencer ecosystems)
- Conceptual excellence: strong on big-earned campaign ideas and platform-native executions
- Ability to sub in for an art director and/or copywriter (unicorn hybrid skills)
- Skilled, empathetic collaboration across global teams (brand strategy, editorial, a/v, experiential, art, copy, influencers, producers)
- Comfortable with fast-turn creative, editorial thinking, and real-time moments
- Ability to pitch bold, earned ideas that land in pop culture, press headlines and social algorithms
- Experience crafting native social platform content (TikTok, X, Instagram, YouTube, Reddit)
- Ability to shape brand voice and ensure alignment with HBO Max brand positioning
