Warner Bros. Discovery

Director, Audience Development

Warner Bros. Discovery

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • Washington • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $166,603 - $309,405 per year

Job Level

Lead

About the role

  • Own audience strategy for a portfolio of desks, defining priorities that drive reach, engagement, and subscriber habit.
  • Translate audience signals (quantitative and qualitative) into clear strategic direction for editorial leaders.
  • Ensure audience considerations are embedded in planning, commissioning, and coverage execution—not just post-publication analysis.
  • Identify the biggest growth opportunities (coverage gaps, format innovation, platform strategy) and align teams against them.
  • Guide how insights are delivered and used—elevating from reporting to decision-driving recommendations.
  • Partner directly with desk leadership to shape coverage plans, editorial priorities, and major moment strategies.
  • Oversee high-impact analyses and ensure they result in clear 'do more / do less / try next' actions across teams.
  • Manage and mentor a team of Audience Editors and Senior Audience Editors, elevating the quality, consistency, and impact of their work.
  • Act as a senior liaison between editorial, Product, Analytics, and platform teams (Off-platform, Home, Notifications, Newsletters).

Requirements

  • Strong editorial judgment and alignment with journalistic values and independence
  • 7–10+ years of experience in digital media, audience development, content strategy, or audience insights
  • Proven track record of shaping editorial strategy using audience insights and delivering measurable growth
  • Experience leading or mentoring teams and influencing senior editorial stakeholders
  • Strong partnership with analytics, product, and platform teams to translate insights into action
  • Deep understanding of audience acquisition and engagement levers (SEO, social, home, newsletters, alerts)
  • Exceptional ability to synthesize complex data into clear, actionable recommendations
Benefits
  • Health insurance coverage
  • Employee wellness program
  • Life and disability insurance
  • Retirement savings plan
  • Paid holidays and sick time
  • Vacation
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
audience strategyaudience insightseditorial strategycontent strategydata synthesisSEOsocial medianewslettersanalyticsformat innovation
Soft Skills
editorial judgmentmentoringinfluencingpartnershipcommunicationstrategic thinkingleadershipdecision-makingcollaborationproblem-solving