Warner Bros. Discovery

Director, GEO Strategy and Operations

Warner Bros. Discovery

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $147,000 - $273,000 per year

Job Level

Lead

About the role

  • The Director of GEO Strategy & Operations leads CNN’s strategy for generative and evolving discovery platforms
  • This role defines how CNN competes across evolving landscapes, AI-driven answer engines, and video-first ecosystems, ensuring technical readiness, measurement clarity, and strategic alignment across teams
  • This is a platform strategy and operations leadership role responsible for how CNN is discovered across emerging and hybrid search environments.
  • Define CNN’s overarching GEO strategy across: Traditional search engines, Generative AI platforms, Hybrid search experiences, Video-driven search ecosystems (YouTube, TikTok)
  • Translate platform evolution into strategic implications for CNN
  • Establish priorities and explicit tradeoffs across discovery surfaces
  • Oversee technical GEO readiness in partnership with Engineering and Product
  • Define requirements for schema, metadata systems, indexing readiness, and platform compliance
  • Ensure CNN is positioned competitively in AI citation and emerging ranking systems
  • Oversee Technical GEO contractor work
  • Define how GEO impact is measured across platforms
  • Develop frameworks for: AI citation tracking, Platform inclusion analysis, Visibility benchmarking, Cross-platform topline audience contribution
  • Partner with Data & Insights to formalize dashboards and performance readouts
  • Serve as the primary GEO partner to: Editorial leadership, Product & Engineering, Distribution Strategy Partnerships teams
  • Establish cadence for GEO monitoring and platform sensing
  • Ensure action-oriented insight delivery (daily/weekly/monthly)
  • Prioritize high-leverage initiatives over diffuse support
  • Maintain clear definitions of done and measurable outcomes

Requirements

  • 10+ years in technical search, platform strategy, digital product, or discovery-focused roles
  • Experience leading cross-functional initiatives spanning Editorial, Product, Engineering, and Distribution
  • Proven track record developing platform strategies in fast-changing ecosystems (search, AI, video, social, or adjacent discovery environments)
  • Experience building or overseeing technical optimization programs (schema, indexing, metadata systems, content structuring)
  • Deep understanding of Traditional search ranking systems, generative AI discovery models and answer engines, hybrid search experiences, Video-first search ecosystems (YouTube, TikTok)
  • Working knowledge of: Structured data/schema implementation, Indexing and crawl systems, Core web performance metrics, AI citation and inclusion dynamics
  • Strong analytical orientation; able to define measurement frameworks and interpret complex performance signals
  • Demonstrated ability to translate platform evolution into organizational strategy
  • Experience defining priorities and tradeoffs under resource constraints
  • Strong governance instincts — able to set cadence, definitions of done, and accountability structures
  • Proven ability to reduce diffuse activity and focus teams on high-leverage work
  • Executive presence; able to communicate platform shifts clearly and credibly
  • Comfortable representing the organization in external platform or partnership conversations
  • Ability to balance external platform requirements with internal editorial and business priorities
  • Experience serving as connective tissue across technical and editorial stakeholders.
Benefits
  • health insurance coverage
  • an employee wellness program
  • life and disability insurance
  • a retirement savings plan
  • paid holidays and sick time
  • vacation
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
technical searchplatform strategydigital productschema implementationindexing systemsmetadata systemsAI citationperformance metricsvideo-first search ecosystemsgenerative AI discovery models
Soft Skills
analytical orientationstrategic translationprioritizationgovernance instinctsexecutive presencecommunicationconnective tissue across stakeholdersaction-oriented insight deliveryresource managementcross-functional leadership