Warner Bros. Discovery

Channel Manager – TikTok, Instagram

Warner Bros. Discovery

full-time

Posted on:

Location Type: Hybrid

Location: Burbank • California • United States

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Salary

💰 $103,460 - $192,140 per year

About the role

  • Develop and execute a TikTok and Instagram-first content strategy and audience development tactics that grow engagements, followers, video views and improves monetization potential.
  • Build and iterate repeatable, habit-forming content strategies, including video formats and best practices that improve content performance and drive long-term engagement.
  • Own and manage all publishing workflows, including scheduling, packaging, and optimization for search and discovery algorithms.
  • Write, edit, and optimize video titles, descriptions, and thumbnails using SEO best practices to maximize visibility and click-through performance.
  • Oversee content adaptation and packaging for TikTok and Instagram with a strong editorial eye and understanding of platform-native storytelling.
  • Oversee rigorous quality control of TikTok and Instagram content to ensure it meets accessibility, clarity, and tone standards.
  • Lead TikTok and Instagram analytics and performance tracking in partnership with the data team, identifying key trends, platform shifts, and viewer behaviors to optimize future strategy.
  • Set, track, and communicate progress against KPIs to internal stakeholders.
  • Collaborate with the data and research teams as well as audience strategy leadership to interpret findings and translate insights into actionable programming decisions.
  • Serve as a testbed for new formats, talent, and content pilots that can inform broader digital video and O&O content strategies.
  • Collaborate with platform editorial and product partners at TikTok and Meta to maximize support, visibility, and partnership opportunities.
  • Share platform insights, best practices, and learnings across global editorial and social teams to drive organizational growth and alignment.

Requirements

  • 6–8+ years of experience managing professional social channels, ideally for a media, news, or content-driven organization.
  • Deep expertise in TikTok and Instagram content strategy, platform algorithms and audience development.
  • Proven experience managing content calendars, production workflows, and editorial packaging for large-scale audiences (5–25M+ reach).
  • Strong writing and editorial skills, with a track record of crafting compelling, high-performing titles and descriptions.
  • Proficient in native TikTok and Instagram platform analytics, and other video performance tools; familiarity with third-party analytics platforms like Sprout and RivalIQ a plus.
  • Experience using Adobe Premiere Pro or similar post-production tools.
  • Strong understanding of community engagement, retention strategies, and YouTube monetization models.
  • Demonstrated leadership skills with experience managing direct reports and working cross-functionally.
  • Excellent communication, organizational, and presentation skills.
  • Flexibility to work extended hours during major breaking news events.
Benefits
  • health insurance coverage
  • employee wellness program
  • life and disability insurance
  • retirement savings plan
  • paid holidays and sick time
  • vacation
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategyaudience developmentSEO best practicesvideo performance optimizationcontent calendarseditorial packagingcommunity engagementretention strategiesmonetization modelsanalytics
Soft Skills
writing skillseditorial skillsleadership skillscommunication skillsorganizational skillspresentation skillscollaborationflexibility