Creative Strategist, Paid Media

Wand

Creative Strategist at Wand focusing on performance-driven marketing and creative development for gaming. Lead advertising strategies that resonate with millions of gamers through engaging content.

Posted 6/12/2026full-timeRemote • Connecticut, Florida, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Vermont, Virginia • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Build Wand's Creative Engine
Own the ideas that shape how millions of players discover and experience Wand.
Be the driving force behind our paid creative strategy across Meta, Google, YouTube, TikTok, and emerging platforms.
Define the stories we tell, the emotions we tap into, and the angles we test.
Build and evolve the creative systems that help us consistently produce winning ads.
Turn creative production into a repeatable growth engine rather than a series of one-off campaigns.
Shape How Gamers See Wand
Develop the positioning, messaging, and creative angles that make players feel understood rather than marketed to.
Find the moments, frustrations, goals, and inside jokes that resonate with real gamers.
Translate gameplay experiences into concepts that stop thumbs and drive action.
Help define Wand's voice as we continue scaling globally.
Build a Culture of Experimentation
Champion bold ideas and test them quickly.
Create frameworks for turning creative learnings into future wins.
Continuously uncover new opportunities, patterns, and insights from performance data.
Push beyond templates and recycled formats to create original work that feels native to gaming culture.
Lead Creative Production
Direct freelancers, editors, designers, creators, and agency partners.
Build sharp briefs that inspire great work.
Give clear, actionable feedback that improves output without slowing teams down.
Ensure every creative shipped reflects both player understanding and performance intent.

Requirements

What you’ll need

4–6 years in creative strategy, performance marketing, copywriting, creative direction, or a related role.
Experience creating performance-focused paid social creative.
Strong understanding of Meta, Google, YouTube, TikTok, and platform-native creative formats.
Experience turning insights and data into creative decisions.
Experience managing freelancers, agencies, or creative partners.
A portfolio demonstrating concept development, messaging, and creative thinking—not just execution.
Ability to explain both the idea behind a creative and the outcome it drove.

Benefits

Comp & perks

Competitive compensation
Fully remote work

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

creative strategyperformance marketingcopywritingcreative directiondata analysisconcept developmentmessagingcreative thinkingperformance-focused paid social creativecreative production

Soft Skills

leadershipcommunicationcollaborationfeedbackcreativityproblem-solvingadaptabilityinsight generationcultural understandingteam management