Influencer Marketing Manager
Wand
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Scale our creator partnership program across gaming, tech, and adjacent verticals (productivity, fandom/commentary, educational content)
- Manage end-to-end influencer campaigns including outreach, negotiations, briefing, content review, and payment workflows
- Develop and execute structured testing across partnership models
- Build relationships with gaming creators, talent managers, and agencies to establish a robust creator pipeline
- Create comprehensive creator briefs that balance brand messaging with authentic creator voice and audience fit
- Collaborate with Performance Marketing to optimize assets for paid social campaigns and lifecycle marketing
- Build automated workflows to identify high performing creator content for paid amplification and scale clip farming with organic social
- Partner with Performance Marketing to provide high-converting creative assets and optimize campaign performance
- Work with Product Marketing to ensure creator content accurately represents product capabilities and use cases
- Collaborate with Brand team to maintain messaging consistency while allowing creator authenticity
- Support Organic Social with creator content repurposing and community engagement initiatives
- Provide Growth team with performance insights and recommendations for channel optimization
- Track and analyze influencer campaign performance across awareness, engagement, and conversion metrics
- Identify high-performing creator types, content formats, and messaging themes for scaling
- Optimize reporting dashboards for team’s visibility into influencer marketing ROI and pipeline health
- Use data insights to refine creator selection criteria and campaign optimization strategies
Requirements
- 5+ years of influencer marketing experience, preferably in gaming, tech, or consumer software
- Proven track record scaling creator programs from startup to growth stage
- Strong analytical skills with experience using data to optimize campaign performance
- Excellent project management skills with ability to handle multiple campaigns simultaneously
- Experience building scrappy v1 solutions that scale, not just implementing established playbooks
- Deep understanding of gaming (or adjacent) culture and creator landscape across platforms (YouTube, TikTok, Instagram, Twitch)
- Experience working closely with performance marketing teams and paid media optimization
Benefits
- Opportunity to shape the community strategy of a rapidly growing gaming platform
- Work with a team passionate about enhancing gaming experiences
- Collaborative environment focused on community-first principles
- Competitive compensation package
- Remote work flexibility
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
influencer marketingcampaign performance optimizationdata analysisproject managementcreator program scalingcontent reviewautomated workflowsreporting dashboardsperformance marketingpaid media optimization
Soft Skills
relationship buildingnegotiationcommunicationcollaborationanalytical thinkingcreativityadaptabilityproblem-solvingtime managementcommunity engagement