Influencer Marketing Manager
Wand
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Scale our creator partnership program across gaming, tech, and adjacent verticals (productivity, fandom/commentary, educational content)
- Manage end-to-end influencer campaigns including outreach, negotiations, briefing, content review, and payment workflows
- Develop and execute structured testing across partnership models
- Build relationships with gaming creators, talent managers, and agencies to establish a robust creator pipeline
- Create comprehensive creator briefs that balance brand messaging with authentic creator voice and audience fit
- Collaborate with Performance Marketing to optimize assets for paid social campaigns and lifecycle marketing
- Build automated workflows to identify high performing creator content for paid amplification and scale clip farming with organic social
- Partner with Performance Marketing to provide high-converting creative assets and optimize campaign performance
- Work with Product Marketing to ensure creator content accurately represents product capabilities and use cases
- Collaborate with Brand team to maintain messaging consistency while allowing creator authenticity
- Support Organic Social with creator content repurposing and community engagement initiatives
- Provide Growth team with performance insights and recommendations for channel optimization
- Track and analyze influencer campaign performance across awareness, engagement, and conversion metrics
- Identify high-performing creator types, content formats, and messaging themes for scaling
- Optimize reporting dashboards for team’s visibility into influencer marketing ROI and pipeline health
- Use data insights to refine creator selection criteria and campaign optimization strategies
Requirements
- 5+ years of influencer marketing experience, preferably in gaming, tech, or consumer software
- Proven track record scaling creator programs from startup to growth stage
- Strong analytical skills with experience using data to optimize campaign performance
- Excellent project management skills with ability to handle multiple campaigns simultaneously
- Experience building scrappy v1 solutions that scale, not just implementing established playbooks
- Deep understanding of gaming (or adjacent) culture and creator landscape across platforms (YouTube, TikTok, Instagram, Twitch)
- Experience working closely with performance marketing teams and paid media optimization
Benefits
- Opportunity to shape the community strategy of a rapidly growing gaming platform
- Work with a team passionate about enhancing gaming experiences
- Collaborative environment focused on community-first principles
- Competitive compensation package
- Remote work flexibility
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
influencer marketingcampaign performance optimizationdata analysisproject managementcreator program scalingcontent reviewautomated workflowsreporting dashboardsperformance marketingpaid media optimization
Soft skills
relationship buildingnegotiationcommunicationcollaborationanalytical thinkingcreativityadaptabilityproblem-solvingtime managementcommunity engagement