Media Buyer, Paid Search
Walz Tetrick Advertising
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Conduct comprehensive keyword research to identify relevant search terms and opportunities for campaign optimization
- Develop and implement strategic paid search campaigns that are aligned with client objectives as well as budgets
- Create compelling ad copy and ad assets that drive clicks and conversions while maintaining consistency for each brand
- Monitor campaign performance, analyzing key metrics such as CTR, conversion rates, and ROAS
- Optimize campaign performance through ongoing testing and refinement of keywords, targeting, and ad assets
- Collaborate with cross-functional teams including designers, copywriters, and account managers to ensure campaign success
- Provide regular reports and insights to clients, highlighting campaign performance and recommending strategic adjustments
- Stay up to date on industry trends, best practices, and platform updates to continually enhance campaign effectiveness
Requirements
- A minimum of 3 years’ experience managing paid search campaigns, preferably in an agency setting
- Demonstrated expertise in paid search advertising platforms and technology
- Proven experience in media buying and executing campaigns directly within paid search platforms, handling diverse objectives and budgets
- Proficiency in Google Ads and Search Ads 360, including campaign setup, optimization, and reporting
- Strong analytical skills with the ability to interpret data and draw actionable insights
- Excellent communication skills with the ability to interpret data and draw actionable insights
- Detail oriented with a focus on delivering high-quality work in a fast-paced environment
- Google Ads certification and experience with Google Analytics are a plus.
Benefits
- 401(k) with an employer match
- Long-term disability and dental insurance
- Excellent health insurance
- 90 percent of premiums paid for employees
- Option to add a spouse and family
- Generous paid time off policy including volunteer days
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
keyword researchpaid search campaignsad copy creationcampaign performance analysisCTR analysisconversion rate optimizationROAS analysismedia buyingcampaign optimizationdata interpretation
Soft Skills
collaborationcommunicationdetail orientedanalytical skillsstrategic thinkingreportinginsight generationadaptabilitytime managementproblem solving
Certifications
Google Ads certification